No Signs Of Brexit Blues At Waitrose And John Lewis

Waitrose and John Lewis have recovered from a lacklustre week following the EU referendum result, both reporting robust sales growth in the seven days to 9 July.

At Waitrose, sales rose 2.1%, compared with the previous week’s fall of 2.8%. The group said trade was boosted by sporting events with tennis and football fans helping drive sales of sparkling wine, which were up by 27%, and champagne, which rose 19%. Shoppers also put more fresh fruit and vegetables in their baskets with total fresh produce sales up by 4.6%.

Meanwhile, at sister chain John Lewis sales were up 4.7%, compared to a 2.1% rise the week before. Trade was boosted by its ongoing clearance sale and good sales of warm weather products.

NAM Implications:
  • Not yet, but can NAMs afford to await the first stats confirming the inevitable?
  • In other words, worth trying a few what ifs for your categories now?