Price Of Some Everyday Groceries Now 40% Cheaper Than A Year Ago

The falling price of everyday groceries has again been highlighted in latest research from

The price comparison website found that some popular food items have dropped in price by as much as 40% compared with a year ago. The cost of a basket of 35 everyday products was £82.78 last month, compared with £86.69 in April 2015.

The cost of fresh fruit and veg foods was the main driver with the price of broccoli now 39% cheaper than a year ago, whilst onions were 18% lower, bananas 15% cheaper, and fresh peppers 16% down.

Prices were also down from the month before with onions 12% cheaper, fresh peppers down 7% and both broccoli and deli bacon and ham 6% cheaper. The only product to rise higher than a few percentage points compared with March was baked beans (up 4%).

Kim Ludlow, MySupermarket’s managing director, said the supermarket price war continued to keep prices competitive across retailers. She added: “We’re also seeing supermarkets committing to slashing prices on own brand or everyday items. Shoppers should enjoy the low prices as we head into summer – but always remain vigilant as prices can change daily.”

NAM Implications:
  • As always the key issue is how your brand pricing compares with customer average price reductions
  • …helping you make a case for adding value to the retailer’s business