Queen’s Birthday And Euros Boost Sales At Waitrose

Sales at Waitrose rose 5.1% to £132.39m in the week to 11 June, boosted by build up to the start of the Euro Football Championships and celebrations for the Queen’s 90th Birthday.

The chain said it saw a 10.8 % uplift in Fresh Produce and growth of 20% in beers and ciders. Warmer weather also drove ice cream sales up 10.5%, whilst football fans stocked up on easy dinner choices with Pizza sales increasing 10%.

The group added that its recently launched premium range, Waitrose 1, continued to perform well.

Meanwhile, at sister chain John Lewis, sales were up only 1.5% following a stronger increase in the previous week due to the fall of half term. Electricals and home technology had strong week with sales up 11.4% on last year. Home sales were steady, up 1.1%, whilst fashion sales slid 5.4%.

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