Having completed its £1.4bn takeover of Home Retail Group at the end of last week, Sainsbury’s has announced that it will introduce 20 more Argos digital concessions to its stores by Christmas, bringing the total number to over 30.
Five Habitat concessions ranging from 1,400 to 2,000 sq. ft. in size will also open in Sainsbury’s stores over the coming few months. These will offer offer more than 600 products including furniture, lighting and homewares alongside Sainsbury’s existing home and cookware.
The Habitat brand was bought by Home Retail in 2011 after the retailer went into administration. However, the 84 Habitat concessions were pulled from Homebase after that group was bought out by Wesfarmers earlier this year.
Sainsbury’s takeover of Home Retail means it is now the UK’s biggest retailer of non-food, as well as the second biggest grocer, with more than 2,000 outlets including 601 supermarkets, 782 convenience stores and 739 Argos stores (including concessions), and three Habitat stores. It hopes to become a truly multi-channel retailer and compete with the likes of Amazon and John Lewis.
Mike Coupe, Chief Executive of Sainsbury’s, said: “This is the start of an exciting new phase for Sainsbury’s, Argos and Habitat. I am delighted to be able to quickly capitalise on the benefits of our combined group by opening more Argos digital concessions in our stores and introducing the Mini Habitat format to our customers. Being able to shop across all three brands under one roof will make our customers’ lives even more convenient and offer them incredible choice.”
John Rogers, Chief Executive of Sainsbury’s Argos, added: “We know customers value the convenience of shopping for Argos products whenever and wherever they want and we are pleased to be quickly rolling out twenty more digital concessions in Sainsbury’s stores before Christmas. Habitat is a fantastic brand and we know customers will value the opportunity to shop the stylish ranges in Sainsbury’s stores.”