Sainsbury’s Closes Curtain On Digital Entertainment Business

Sainsbury’s digital entertainment business has succumbed to the intense competition in the sector with the retailer announcing it will shut down the operation by the end of the month.

With Tesco having sold off its digital operations last year, Sainsbury’s said that following a detailed review of its service it had made the “difficult decision” to close Sainsbury’s Entertainment on Demand and focus on its core businesses.

The movies and TV download service has already been shut down, with its eBook, digital magazines, and music services all ending on 1 October. The group said that customers of its eBook store will be able to transfer their purchases to Kobo, the online bookseller and maker of e-readers, owned by Japan’s Rakuten.