Shoppers want more frozen food: how have supermarkets reacted?

Frozen food is increasingly becoming the convenient, popular choice for busy professionals and families alike. Brand View has reviewed range changes in the Frozen Food category and the total number of SKUs available over one year – see here

NAM Implications:
  • Anyone in fresh or frozen will benefit from checking through this report…
  • While those outside these categories can gain from an object lesson in how traditional categories can change…
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