In what is being dubbed the “time wars”, Tesco has hit back at recent moves by Sainsbury’s and Amazon by rolling out its same-day click & collect service to more stores across the UK.
The service, which Tesco began testing last year, will now be available in nearly 300 of its stores with shoppers ordering their groceries before 1pm able to pick them up after 4pm for a small charge – £2 per slot between Monday and Thursday and £3 for Friday and Saturday.
A spokesperson for Tesco said: “We know time is valuable to our customers and they expect more convenience and choice than ever before in how, when and where they do their grocery shopping.
“Our same-day grocery click and collect service is available at nearly 300 stores across the UK and means our customers can get their shopping at a time and location that is convenient for them.”
The move comes after Sainsbury’s announced last month that it was ramping up its online activities with plans to open its first so called ‘dark store’ and roll-out a same-day delivery and collect service at 30 stores by the end of the year.
Analysts say that the supermarkets are responding to the growing threat of Amazon in the UK grocery market following the launch of its ‘Fresh’ delivery service back in June. Retailers are also having to provide faster services for increasingly time-poor shoppers.
Tesco’s same-day Click & Collect service makes time the only variable -See how it impacts you on KamBlog