Tesco and Holland & Barrett have announced today a new partnership to introduce a health and wellbeing ‘store in store’ format in a number of Tesco stores across the UK.
The new partnership follows Tesco’s introduction of several Arcadia sites in its larger stores last year as part of moves to drive football at its out-of-town sites.
The first Holland and Barrett store opened in the Dudley Tesco Extra yesterday, with a number of further concessions set to be introduced over the summer.
Holland & Barrett’s sales areas will include a range of brands from the specialist health and wellness retailer, including Bootea, snail gel and its best-selling coconut-based products. The new format will be integrated within Tesco’s store sales floors, enabling its customers to shop across some 3,000 product lines from Holland & Barrett’s health, food, beauty and sports ranges. Customers will also be able to access Holland & Barrett’s natural beauty section showcasing the brand’s ethical and natural beauty products, its natural Tea Bar and its Pick n Mix station for healthy snacking.
Matt Davies, Tesco UK and ROI CEO said: “We’re always looking at new ways our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland and Barrett. The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”
Holland & Barrett CEO Peter Aldis added: “This pilot is a fantastic opportunity to demonstrate the value of a partnership between two trusted and complementary brands in retail and we are excited to be exploring with Tesco how their customers respond to this innovative in-store concept.
“We know that Tesco’s customers are diverse, like ours, but one thing that they have in common is that they want access to a wide range of health and wellbeing products without having to take too much time out of their busy routines to source them. We hope that this pilot will help them to achieve this as we continue our mission to bring health and wellbeing to high streets across the UK.”
- A logical step that could yield potential synergies, and help to defray large store overheads…
- …and hopefully drive incremental traffic…
- Scope for other retailers to propose similar partnerships?