Tesco Rolling Out ‘Scan As You Shop’ Service To More Stores

Tesco has announced that it is rolling out its ‘Scan as you Shop’ service to a further 20 stores.

With supermarkets battling to offer the best services in-store and online, Tesco said the initiative will enable more of its customers save time at the checkout. Scan as You Shop allows customers to scan products as they walk round the store, and keep a tally of how much they’re spending.

The trial, which will see Scan as You Shop available at self-service checkouts as well as manned checkouts, will mean the service is now available in nearly 350 Tesco stores across the UK – more than any other retailer.

A Tesco spokesperson said: “We want to make it as easy as possible for customers to shop with us. Scan as You Shop is already used by over 600,000 customers every week, and not only saves time at the checkout, it enables customers to track their spend as they go too.

“This new trial will mean more customers than ever before can benefit from the service and check out in a matter of seconds.”

To drive awareness of the scheme, Tesco is launching a new TV advert about the service.

NAM Implications:
  • A no-brainer…
  • At the very least it will allow the retailer to encourage the consumer to complete a full shop, in the secure knowledge of no ‘over-purchase’ embarrassment at the checkout.