The future of food and drink communication

59% of shoppers say food companies in Britain can be trusted to offer products for a healthy, balanced diet. 58% say they can be trusted to provide complete and clear information. (Source: IGD monthly shopper tracking data July 2016)

There’s clearly an opportunity to be more transparent with communication around health and nutrition. But how can grocery companies communicate clearly on healthy eating, while preserving the love of food and drink that defines our industry and our shopper culture?

Read “Transparent Communication: the perfect food and drink experience” here »

Join in with more discussions like this at IGD’s annual convention The Big Debate

 

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