UK big four to share category management and shopper marketing insights on 28-29 June

IGD has shared the details of what senior speakers from Asda, Morrisons, Sainsbury’s and Tesco will discuss at its popular Category Management and Shopper Marketing Summit later this month.

Asda’s Chris West will explore the retailer’s category management journey as part of its business renewal, while Tesco’s George Wright will touch on Project Reset in his exploration of category management’s evolution in the UK.

Sainsbury’s Matt Birch will examine his business’s response to shopper missions, while Andy Atkinson will share the work Morrisons is undertaking to better understand its shoppers.

One month to go – book your place today »

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