Waitrose Opens First Store In Worcester; Second Outlet To Include Draft Beer Pump

Waitrose opened its first store Worcester yesterday. The 38,000 sq. ft. outlet is within the top ten largest Waitrose stores in the UK.

The London Road store is also only the second Waitrose store – and the first outside London – to include a draft beer pump, which is supplied by the Purity Brewing Company in Alcester. It is located in the shop’s own bar, a new concept seen in just seven Waitrose stores across the country, where customers by buy beer or wine by the glass along with deli platters and tapas.

Darryl Hinksman, Purity Brewing Company’s Director of Sales, said: “Shoppers will be able to enjoy two different styles of beer as we will be alternating between Longhorn; an American style rye IPA, and Lawless; an unfiltered unpasteurised hoppy lager, currently gold medal holder from the 2015 World Beer Awards for best German style Pilsner.”

The branch is also only the sixth Waitrose to offer a sushi bar. The retailer became the first UK supermarket to include a fresh sushi bar in November last year.

A café, an eat-in bakery, fresh meat and fish counters are all available as well as services including Waitrose Quick Check so customers can scan as they shop, online shopping and John Lewis click & collect.

Branch manager, Scott Whittaker said Waitrose Worcester will be a “real flagship for our brand.”