Waitrose To Run Its First Ever Drinks Festival

Waitrose will run its first ever drinks festival in London next month (16-17 September) in partnership with over 200 drinks producers.

Celebrating the best food and drink available at Waitrose, the festival will be open to the public and will include masterclasses, workshops and a rooftop BBQ. It will take place at the Institute of Engineering and Technology in London with various themed rooms offering visitors the chance to sample a wide range of spirits, beers, ciders and wines, as well as an extensive selection of speciality foods.

Confirmed suppliers include Hobgoblin, Meantime, Chase, Pedrino, Heineken and Sipsmith, with the roof terrace offering bars hosted by Goose Island Vodka, Codorniu Cavas and Mirabeau. The Waitrose Cookery School will be demonstrating dishes, with drink matches provided by ‘There’s a Beer for That’, and Spanish producers Gonzales Byass. Murray Barlow, winemaker at Rustenberg, Green and Black’s and the Wine & Spirit Education Trust will also be at the festival, sharing their expertise during various showcases.

Anne Jones, Category Manager, Wines, Beers and Spirits, commented: ‘We’ve been wanting to do a customer event, with our favourite food and drink suppliers, for such a long time. It’s incredibly exciting that it’s finally happening. Our close relationship with suppliers means that we are able to open a fantastic range of tasting rooms, to provide Waitrose fans with the opportunity to try highlights from all of our ranges under one roof.”

NAM Implications:
  • …time for those outside to check who qualifies as a ‘favourite food and drinks supplier’ as a basis for getting involved next time?