Waitrose Wins Back ‘Supermarket of the Year’ Crown From Aldi

Waitrose has been named ‘Supermarket of the Year 2016’ at the annual Which? awards, regaining the title lost to Aldi last year.

The Which? Awards recognise and celebrate the UK’s best businesses and brands.

Waitrose won the battle of the supermarkets, competing against shortlisters Aldi, Iceland, Marks & Spencer and Ocado. Meanwhile, a hotly contested ‘Retailer of the Year 2016’ category, saw Toolstation beat John Lewis, AO.com, and Liz Earle to the top spot.

Which? Awards 2016 Winners:

  • Banking Brand of the Year 2016: First Direct
  • Insurance Provider of the Year 2016: NFU Mutual
  • Supermarket of Year 2016: Waitrose
  • Computing & Mobile Brand of the Year 2016: Google
  • Sound & Vision Brand of the Year 2016: Samsung
  • Home Appliance Brand of the Year 2016: Miele
  • Telecom Services Provider of the Year 2016: Zen Internet
  • Retailer of the Year 2016: Toolstation
  • Travel Brand of the Year 2016: Premier Inn
  • Trusted Trader of the Year 2016: Electricians in Reading Ltd
  • Awards 10th Anniversary Award: Samsung
  • Positive Change Award 2016: CML

Peter Vicary-Smith, Which? Chief Executive, said: “Over the last decade we have shortlisted 370 companies and crowned 120 Which? Award winners.

“Since the Which? Awards launched we have seen a consumer revolution, with rapid change in consumer behaviour and expectations transforming the way businesses interact with their customers. A Which? Award is evidence that these businesses are engaging consumers with what they do and delivering products and services of the highest quality.”

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