Warm Weather And Promotions Drive Strong Growth At Waitrose

Total sales at Waitrose rose 7.1% to £125.88m in the week to 10 September, driven by promotions and the continuing warm weather.

The chain’s Taste of Italy promotion saw sales of Italian wine rise by 25%. This was complemented by its half-price promotion across a number of ranges which started slightly earlier this year. Waitrose said that meat, poultry, fish and eggs as well as frozen and dairy grew strongly.

The warm temperatures drove sales of traditional summer products such as barbeque meat, which was up 9%, and ice cream, up by 22%. Fruit was also popular with melon and frozen fruit seeing “significant” growth.

Meanwhile, at sister chain John Lewis, sales climbed 9.1% to £82.70m, boosted by ‘back to school’ demand.

Fashion sales rose 6.8%, whilst sales of electricals jumped 15.8% on the back of demand for computers and tablets.  Home sales increased 5.2%.

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