We can’t give you a crystal ball for the future, but maybe the next best thing

Do you really understand the difference between a shopper and consumer? How the two shop, why they make certain decisions, cycles and shifts, and how all of that impacts your scenario planning?  What about the path to purchase, the perfect store and how promotion strategy has evolved?

If the answer is yes – we salute you! If not, let us help…

Our Successful Shopper Understanding workshop puts you in the mindset of the shopper and brings their needs to life, while our Successful Shopper Activation course takes all of that and translates it into tools that help you make better commercial decisions. Book on both and get up to £330 off! – www.igd.com/shopperoffer