Bonds Of London Launches 80 New American Lines

British confectionery company, Bonds of London, has announced the launch an extensive new range of American products.

The company, which earlier this year was acquired by American food wholesaler, Innovative Bites, has added 80 new lines to its American category, making it one of the biggest suppliers of US confectionery products in the UK.

The new lines include iconic American products such as Hostess Twinkies & Snoballs, Cookie Dough Bites & WarHeads sour confectionery amongst a broad range of other leading American snacks and confectionery.

Vishal Madhu, Founder Innovative Bites, said: “Bonds of London has historically been known for its traditional British sweets, such as pick’n’mix jars and hanging bags. Of course these products remain hugely popular with UK consumers, but the trend for American confectionery and snacks continues to grow exponentially, so we felt it was time to up weight this offering for Bonds of London’s 7,000 plus customers across the UK.”

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