Innovative Bites Moves Into New Premises To Support Expansion Plans

Innovative Bites, the fast-growing American confectionery wholesaler, has announced its move into new purpose built premises in Dunstable, Bedfordshire.

The 103,000 sq. ft. site boasts 10 loading bays and is 2.5 times larger than its previous premises in Southall. The move comes on the back of the company’s ambitious expansion plans, which included the acquisition of one Bonds of London in April this year.

The group said it has seen continued growth in demand for its confectionery products, including iconic American sweet treat Twinkies, Mega Marshmallows and WarHeads. This has resulted in increased listings across multiples and independents which made the move necessary.

The new location has the added advantage of bringing the two strands of the business, Innovative Bites and Bonds of London, closer geographically and is also expected to improve economies of scale.

The group revealed that the combined turnover of Bonds of London and Innovative Bites will exceed £50m this year.

Vishal Madhu, Director of Innovative Bites, said: “Moving into our new Dunstable premises is a strategic move that has been on the cards for some time. We have seen an increasing demand for American confectionery here in the UK, which has meant we simply outgrew our previous site.”

He added: “The move will allow us to streamline our operation and operate more efficiently in a larger purpose built warehouse. The additional space and facilities will also allow us to improve our offering to our customers, not only of American lines but also British lines from our business, Bonds of London.”

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