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Generic need

The broadest possible definition of a market. The need for transportation, for example, is a generic need met by airlines, ships, buses, trains, cars, bicycles, etc. It is an important concept because it focuses the marketer’s mind on the dimensions of competition.

  • 3PL
  • A Classification of Residential Neighbourhoods (ACORN)
  • A la carte
  • AAA-rating
  • AANA
  • AARDS
  • AB
  • Abandonment
  • Abandonment Option
  • ABC
  • ABC account classification
  • ABC inventory analysis
  • ABC method
  • Abnormal Returns
  • Above-the-line advertising
  • ABS
  • Absolute cost advantage
  • Absolute costs
  • Absolute income hypothesis
  • Absolute liability
  • absolute sale
  • Absorption
  • Absorption costing
  • Absorption pricing
  • Accelerator
  • Accelerator principle
  • Accents
  • Acceptable risk
  • Acceptance
  • Accepted fashion
  • Access barriers
  • Accessibility
  • Accessible site
  • Accessorial service
  • Accessory equipment
  • Accommodation bill
  • Accommodation Items
  • Account
  • Account conflict
  • Account executive
  • Account manager
  • Account objectives
  • Account penetration ratio
  • Account planner
  • Account representative
  • Account strategies
  • Accounting
  • Accounting Concepts
  • Accounting Period
  • Accounting rate of return
  • Accounts Payable
  • Accounts Receivable
  • Accredited
  • Accruals
  • Accumulation process
  • Accuracy
  • Acid test ratio
  • ACP
  • Acquisition
  • Acquisition phase
  • Across-the-network
  • Act of God
  • Action Alley
  • Action plan
  • Action Program
  • Action Stage
  • Actionability
  • Activation
  • Active Trading
  • Activity Based Costing
  • Activity Plan
  • Activity quota
  • Activity reports
  • Activity sampling
  • Activity-Based Costing
  • ACTU
  • Actual cash value (ACV)
  • Actual product
  • Actual product performance
  • Ad Allowance
  • Ad Hoc Marketing Research
  • Ad Impressions
  • Adaptive control system
  • Adaptive selling
  • Adaptive strategies
  • Adaptivising
  • ADC
  • Add-a-Digit dialling
  • Add-ons
  • Added Selling
  • Added value
  • Adjusted costs
  • Adjusted Present Value
  • Adjusted Retail Book Value
  • ADMA
  • Administered channel system
  • Administered prices
  • Administered vertical marketing system
  • Administered VMS
  • Administration (company going into administration)
  • Administrative control
  • Adopter categories
  • Adoption
  • Adoption curve
  • Adoption Process
  • Advance freight
  • Adverse impact
  • Advertised Item
  • Advertising
  • Advertising agency
  • Advertising Allowance
  • Advertising appropriation, setting
  • Advertising brief
  • Advertising budget
  • Advertising campaign
  • Advertising Credit
  • Advertising Effectiveness
  • Advertising Elasticity
  • Advertising exposure
  • Advertising goal
  • Advertising impact
  • Advertising manager
  • Advertising media
  • Advertising medium
  • Advertising planning process
  • Advertising platform
  • Advertising rates
  • Advertising research
  • Advertising reserve
  • Advertising response
  • Advertising schedule
  • Advertising style
  • Advertising substantiation
  • Advertising target
  • Advertising threshold
  • Advertising wearout
  • Advertising-to-Sales ratio
  • Advertorial
  • Adviser approach
  • Advocacy advertising
  • AFA
  • AFAMI
  • AFCO
  • Affect-referral heuristic
  • Affiliated Store
  • Affiliated Wholesaler
  • Affirmative action
  • Affordable Method
  • Affreightment, contracts of
  • AFMA
  • After date
  • After sight
  • After-sales service
  • After-tax profit
  • After-the-Fact control system
  • Agency audit
  • Agenda
  • Agent
  • Agent’s lien
  • Agent’s torts
  • Agents
  • Aggregate demand
  • Aggregate Forecasting and Replenishment
  • Aggregate-of-Sales-Representatives Forecast
  • Aging list
  • AIA
  • AIDA
  • AIDCA
  • AIO Statements
  • Aisle Advertising
  • Algorithm
  • All Sales Final
  • Allocation
  • Allotment
  • Allowance
  • Allowances
  • Alpha/Beta testing
  • Alternative Evaluation
  • Ambient
  • American Depositary Receipt (ADR)
  • AMI
  • Amortisation
  • ANA
  • Analysis
  • Analysis of variance
  • Anchor Store
  • Annual General Meeting (AGM)
  • Annual Plan Control
  • Annual Report
  • ANSI
  • Ansoff Matrix
  • Anti-competitive practices
  • Anti-dilutive effect
  • Anti-dumping
  • Antitrust
  • Apollo
  • Application Service Provider
  • Appreciation
  • Appropriation
  • AR
  • Arbitrage Pricing Theory
  • Arbitration
  • Articles Of Association
  • AS/RS
  • ASN
  • Assessment
  • Asset
  • Asset activity ratios
  • Asset Utilisation %
  • Associated Company
  • Assortment
  • Assortment Breadth
  • Assortment Consistency
  • Assortment Strategies
  • Assumptions
  • Assumptive close
  • ATM
  • Atmosphere
  • Atmospherics
  • Atomistic evaluation
  • Attention factor
  • Attention value
  • Attitude
  • Attitude change
  • Attitude dimension
  • Attitude measurement
  • Attitude research
  • Attitude scale
  • Attitude testing
  • Attitude Tracking
  • Attributes
  • Attribution theory
  • Attrition
  • Auctions
  • Auditors
  • Augmented product
  • Augmenting principle
  • Austerity
  • Authorisation number / Authorisation code
  • Authorised Share Capital
  • Authoritarian leadership style
  • Autocratic leadership
  • Automatic Open-To-Buy
  • Automatic Vending
  • Availability
  • Available Market
  • Average Collection Period
  • Average cost
  • Average cost pricing
  • Average fixed cost
  • Average frequency
  • Average Maturity
  • Average propensity to consume
  • Average revenue
  • Average total cost
  • Average variable cost
  • AVN
  • Awareness
  • B2B (business-to-business)
  • B2C
  • B2G
  • Baby Boom
  • Baby boomers
  • Baby Registry
  • Back End
  • Back freight
  • Back Margin
  • Back order
  • Back-door selling
  • Back-end Systems
  • Back-haul
  • Back-haul allowance
  • Back-to-back credit
  • Back-Ups
  • Backboards
  • Backhander
  • Backing activities
  • Backlog
  • Backroom process
  • Backward integration
  • BACS
  • Bad debt
  • Bad faith
  • Bad pay
  • Bad pay file
  • Bad pay list
  • Bagger
  • Bait and switch pricing
  • Bait pricing
  • Bait-and-Switch Merchandising
  • Balance of payments
  • Balance of trade
  • Balance Sheet
  • Balanced Scorecard
  • Balanced Selling
  • Baler
  • Ballpark Pricing
  • Banner
  • Banner Impressions
  • Bar code
  • Barcode Symbology
  • Bargain Basement
  • Bargaining power
  • Barriers to competition
  • Barriers to entry
  • Barter
  • Base line
  • Base Sales
  • Base Year
  • Base-Point pricing
  • Basel accords
  • Baseline Sales
  • Basic accounting equation
  • Basic stock
  • Basic Stock
  • Basics
  • Basing Point Pricing
  • Basing-point pricing system
  • Basis Point (BPS)
  • Batch Picking
  • Battle of the brands
  • Bay
  • Bayesian decision theory
  • BCG growth-share matrix
  • Bear market
  • Behaviour Segmentation
  • Behavioural Biometric
  • Behavioural economics
  • Behavioural influence perspective
  • Behavioural intentions
  • Behavioural research
  • Behaviouristic segmentation
  • Belief
  • Below the Market Strategy
  • Below-the-line advertising
  • Benchmark
  • Benchmark error
  • Benchmarking
  • Benefit
  • Benefit Strategy
  • Benefit/cost ratio
  • Best Buy
  • Best practice
  • Bid Pricing
  • Bidding
  • Bidding
  • Big Ticket Items
  • Bill of Lading
  • Bill of Materials Function
  • Billing cycle
  • Bin Cage
  • Bin label / Bin tag
  • Bins
  • Biometric
  • Biostatistics
  • Black Friday
  • Black Market
  • Blanket coverage
  • Blanket Order
  • Blanket Pricing Agreement
  • Blanket purchase order
  • Blocking
  • Blue-sky thinking
  • Bluetooth
  • BOGOF
  • Bona fide
  • Bond
  • Boning
  • Bonus
  • Bonus payment
  • Book Value
  • Booking Reference Number
  • Boomerang
  • Boomerang effect
  • Bootlegger
  • Boston Consulting Group Portfolio Analysis Matrix
  • Bottom line
  • Bottom-up Technique
  • BPO
  • BPS
  • Brain dump
  • Brainstorming
  • Brand
  • Brand awareness
  • Brand Cannibalisation
  • Brand Category
  • Brand Extension
  • Brand Franchise
  • Brand image
  • Brand Leader
  • Brand Loyalty
  • Brand manager
  • Brand Mark
  • Brand Name
  • Brand positioning
  • Brand rationalisation
  • Brand share
  • Brand-Switching matrix
  • Branded Pack
  • Branding
  • Break even
  • Break even analysis
  • Break even point
  • Break-even Model
  • Break-even Pricing
  • Breakeven analysis
  • Breakeven point
  • Breakeven pricing
  • Breaking Bulk
  • Breakpack
  • BRIC
  • Bridal Registry
  • Broad Assortment
  • Broadband
  • Broken Case-lot Selling
  • Broker
  • Bubble Wrap
  • Buddy system
  • Budget
  • Budget Store
  • Budgetary control
  • Buffer Stock
  • Build strategy
  • Build-up approach
  • Bulk discount
  • Bull market
  • Bullwhip Effect
  • Bundle
  • Bundling
  • Bureaucratic leadership
  • Business analysis
  • Business cycles
  • Business objective
  • Business plan
  • Business portfolio
  • Business portfolio analysis matrix
  • Business Readiness States
  • Business-to-business marketing
  • Butterfly curve
  • Buy-back allowance
  • Buyer
  • Buyer roles
  • Buyers’ market
  • Buying allowance
  • Buying centre
  • Buying cycle
  • Buying Office
  • Buying power
  • Buying signals
  • BWS
  • Cable system
  • CAGR
  • Call bird
  • Call credit
  • Call Frequency
  • Call Planning
  • Call Report
  • Call station
  • Call system
  • Call tag
  • Callback
  • Cannonball Process
  • Capex
  • Capital Expenditure
  • Capital Intensive
  • Capital Items
  • Capitalise
  • Capsule Label
  • Captive Market
  • Care label
  • Carry trade
  • Carryouts
  • Carryover Merchandise
  • Case
  • Case Allowance
  • Cash Against Document (CAD)
  • Cash and Carry Wholesaler
  • Cash Before Delivery (CBD)
  • Cash Budget
  • Cash Cow
  • Cash discount
  • Cash Flow
  • Cash Generator
  • Cash On Delivery (COD)
  • Cash Refund Offer
  • Cash With Order (CWO)
  • Casual Research
  • Cat Man
  • Catalog aggregation
  • Catalog aggregators
  • Catalog Showroom
  • Catalogue
  • Catalogue Buying
  • Category
  • Category Management
  • Category Management Process
  • Category Plan
  • Category Sign Posts
  • Caveat Emptor
  • Caveat Subscriptor (Venditor)
  • CDC
  • Ceiling Prices
  • Central Buyer
  • Central Buying
  • Central Buying Office
  • Certificate of Deposit
  • CFROI
  • Chain Stores
  • Chairman Review (Or Statement)
  • Change Fund
  • Channel enablers
  • Chapter 11
  • Churn
  • CIF
  • Cluster
  • Cluster
  • CLV
  • CM
  • Co-op Advertising
  • Coalition
  • COD
  • Collaboration Agreement
  • Collaborative Planning, Forecasting and Replenishment (CPFR)
  • Commercial paper
  • Committed Stock/C Stock
  • Comms
  • Comp
  • Compactor
  • Company Culture
  • Company Marketing Environment
  • Company Marketing Opportunity
  • Comparison Advertising
  • Comparison Shopping
  • Competitive Advantage
  • Competitive Steal
  • Competitive Strategies
  • Competitive-parity method
  • Competitor Analysis
  • Competitor-centered Company
  • Compound Annual Growth Rate
  • Concentrated Marketing
  • Concept Testing
  • Consignment Stocks
  • Consolidated Balance Sheet
  • Consolidated Profit And Loss Account
  • Consumables
  • Consumer
  • Consumer Advocate
  • Consumer Cooperative
  • Consumer goods
  • Consumer market
  • Consumer Promotion
  • Consumer Purchase Decision Tree
  • Consumerism
  • Contact Deactivation
  • Containerization
  • Continuity
  • Continuous Replenishment (CRP)
  • Contract Base
  • Contract Manufacturing
  • Contractual VMS
  • Contribution Margin
  • Convenience Goods
  • Convenience Role
  • Convenience Store
  • Conventional Distribution Channel
  • Convert to Sale
  • COOPS
  • Copy Testing
  • Copyright
  • Core
  • Core Competencies
  • Core inflation
  • Core Range
  • Corporate VMS
  • Corporation Tax
  • COSHH
  • Cost Of Capital
  • Cost-plus Pricing
  • Countertrade
  • Country of Origin
  • Coverage
  • CPFR
  • CPFR
  • Credit crunch
  • Credit Sales
  • Creditors
  • Critical mass
  • Critical Path
  • CRM
  • Cross merchandise
  • Cross Merchandising
  • Cross Reference Chain
  • Cross Training
  • Cross-Category Analysis
  • Cross-Docking
  • CRP
  • CSM
  • Cultural Environment
  • Culture
  • Cumulative total return
  • Current Assets
  • Current Liabilities
  • Current Ratio
  • Customer analysis
  • Customer Flow
  • Customer relationship management
  • Customer Salesforce Structure
  • Customer Value Analysis
  • Customer-centered company
  • Customized Marketing Mix
  • CWO
  • DAB
  • Daily activities report
  • daily best seller report
  • Daily report of calls
  • Daily Sales Audit
  • Daily sales plan
  • Damages
  • Data analysis
  • Data bank
  • Data base
  • Data capture
  • Data reduction
  • Data system
  • Database
  • Database marketing
  • Date for value determination
  • Date of Invoice (DOI)
  • Dating
  • Days of average inventory on hand
  • Days of grace
  • Days on Hand
  • DD
  • Dead cat bounce
  • Dead freight
  • Dead Label
  • Debentures
  • Debit Notes
  • Debt buyback
  • Debt capital
  • Debt restructuring
  • Debtors
  • Decentralisation
  • Decentralised organisation
  • Deceptive pricing
  • Deciders
  • Decile Rank
  • Decision criteria
  • Decision matrix
  • Decision process
  • Decision support system (DSS)
  • Decision theory
  • Decision tree
  • Decision-making unit
  • Decline stage
  • Decreasing marginal utility
  • Decreasing returns
  • DECT
  • Deductions
  • Deep assortment
  • Deep-rooted demand
  • Default
  • Deferred rebate
  • Deficient Products
  • Definition
  • Deflation
  • Delayed quotation pricing
  • Delegation
  • Delivered price
  • Delivered pricing
  • Delivery note
  • Delivery Smoothing
  • Delphi technique
  • Demand
  • Demand analysis
  • Demand Curve
  • Demand curve shift
  • Demand forecasting
  • Demand function
  • Demand management
  • Demand pull
  • Demand schedule
  • Demand-backward pricing
  • Demand-orientated pricing
  • Demand, latent
  • Demand, law of
  • Demand, short-run versus long-run
  • Demands
  • Demarketing
  • Democratic (Leadership Style)
  • Demographic characteristics
  • Demographic Data
  • Demographic segmentation
  • Demographics
  • Demography
  • Demurrage
  • Department Number
  • Department Store
  • Deployment
  • Depreciation
  • Depth of Assortment
  • Deregulation
  • Derivative
  • Derived demand
  • Derived population
  • Descriptive Research
  • Designate
  • Desirable Products
  • Destination Role
  • Deterministic models
  • Developmental marketing
  • Deviation, standard
  • Diadic
  • Dialogue system
  • Diary method
  • Diary panel
  • Difference threshold
  • Differential advantage
  • Differential pricing
  • Differentiated Marketing
  • Differentiation
  • DIFOT
  • DILO
  • Diminishing returns, law of
  • DINKY
  • Direct accounts
  • Direct costing
  • Direct costs
  • Direct distribution channels
  • Direct expenses
  • Direct Investment
  • Direct labour
  • Direct mail
  • Direct mail advertising
  • Direct mail shot
  • Direct marketing
  • Direct marketing channel
  • Direct overhead
  • Direct Product Cost
  • Direct Product Profitability
  • Direct response marketing
  • Direct response selling
  • Direct Selling
  • Directional policy matrix
  • Directs
  • Disaggregated market
  • Discontinuous innovation
  • Discontinuous products
  • Discount
  • Discount rate
  • Discount Store
  • Discounted cash flow
  • Discounter
  • Discounting principle
  • Discrete data
  • Discrete exchange
  • Discretionary buying power
  • Discretionary expenditures
  • Discretionary income
  • Discriminant analysis
  • Discriminant validity
  • Discrimination test
  • Discriminatory pricing
  • Diseconomies of scale
  • Disguise
  • Disinflation
  • Disintermediation
  • Disjunctive rule
  • Disparate responses
  • Dispersion
  • Display
  • Display advertising
  • Display allowance
  • Display pack
  • Disposable income
  • Disposition phase
  • Disproportionate stratified sampling
  • Dissociative reference group
  • Distibution
  • Distressed Goods
  • Distribution based pricing strategies
  • Distribution Center
  • Distribution Channel
  • Distribution check
  • Distribution costs
  • Distribution intensity
  • Distribution logistics
  • Distribution missions
  • Distribution network
  • Distribution of the mean
  • Distribution of the proportion
  • Distribution variable
  • Distribution, theory of
  • Distributive justice
  • Distributive trades
  • Distributor
  • Distributors brand
  • District sales manager
  • Divergent acquisition
  • Divergent marketing
  • Diversification
  • Diversified growth
  • Divest strategy
  • Divestment rituals
  • Dividend
  • Dividend Yield
  • Dividers
  • Divisibility
  • Divisional marketing manager
  • Divisional sales manager
  • DIY (Do It Yourself)
  • DIY Goods
  • DMA
  • DOB (Distributors Own Brand)
  • Dog
  • Dogs
  • Domain sampling model
  • Dominant leadership
  • Dominant product-line companies
  • Domination
  • Door-to-door Retailing
  • Dormant accounts
  • Double Counting
  • Double-dip recession
  • Down market
  • Down time
  • Downward stretching
  • DPC
  • DPF
  • DPP
  • Drawback
  • Drawing accounts
  • Drilling down
  • Drip
  • Drop Ship Orders
  • Drop shipment
  • Drop shipper
  • Dry goods
  • Dry-run
  • DSD
  • DSP
  • DTC
  • DU
  • Dual distribution
  • Dual Merchandising
  • Dump Bin
  • Dump display
  • Dumping
  • Durable goods
  • Durable Goods
  • Dustbin check
  • Dutch auction
  • Duty free shop
  • Dynamic continuous innovations
  • Dynamically continuous
  • Dysfunctional
  • E&OE
  • Early followers
  • Early majority
  • Early markdown
  • Early witdrawal penalty
  • earmuff problem
  • Earnings Yield
  • EAS Applicator
  • EAS Glossary
  • EAS Label
  • EAS Pedestal
  • EBA
  • EBITDA
  • EBPP
  • EBR
  • EBRD
  • Econometrics
  • Economic Community
  • Economic cycle
  • Economic dynamics
  • Economic environment
  • Economic forecast
  • Economic growth
  • Economic institutions
  • Economic life
  • Economic lot technique
  • Economic man theory
  • Economic optimism-pessimism
  • Economic order quantity (EOQ)
  • Economic price
  • Economic rent
  • Economic shoppers
  • Economic trend
  • Economic utility
  • Economic value
  • Economies of scale
  • Economy pack
  • Economy size
  • ECR
  • Edge of town
  • EDI
  • EDLC
  • EDLO
  • EDLP
  • Educational advertising
  • Effective buying income
  • Effective cover
  • Effective demand
  • Efficient Consumer Response
  • Efficient Store Merchandising
  • EFR
  • EFTPOS
  • EHO
  • Elaboration likelihood model
  • Elastic demand
  • Elasticity of demand
  • Electronic Article Surveillance
  • Electronic catalog
  • Electronic Commerce / E-Commerce
  • Electronic Data Integration
  • Electronic Funds Transfer (EFP)
  • Electronic Point of Sale
  • Embargo
  • Embedding
  • Embezzlement
  • Emergency goods
  • Emotional appeal
  • Emotional Appeals
  • Emotional close
  • Emotional dissatisfaction
  • Emotional risk
  • Emotional satisfaction
  • Empathy
  • Empirical research
  • Empowering employees
  • Empty nesters
  • Enabling Technologies
  • End display
  • End run
  • End-aisle display
  • End-user
  • Endless chain method
  • Enduring involvement
  • Enlightened Marketing
  • Ensemble display
  • Enterprise competitors
  • Enterprise Resource Planning (ERP)
  • Enterprise zones
  • Entrepot trade
  • Entrepreneur
  • Environment
  • Environmental analysis
  • Environmental forecasting
  • Environmental monitoring
  • Environmental scanning
  • Environmental selling
  • EPOS
  • Equal appearing intervals
  • Equalised workload method
  • Equilibrium price
  • Equipment based services
  • Equity
  • Equity theory
  • Equivalence
  • ERF
  • Ergonomics
  • ERP
  • Erratic demand
  • Error rate
  • Escalation clause
  • Essential commodities
  • Established brand, image, market, product
  • Estimation
  • ETA
  • ETD
  • Ethical advertising
  • Eurobond
  • European Article Number
  • European Free Trade Association
  • Eurozone
  • EVA
  • Evaluation Stage
  • Even-line pricing
  • Ex ante
  • Ex gratia
  • Ex post
  • Ex works price
  • Exception (to Sales or Order Forecast)
  • Exception Criteria
  • Excess capacity
  • Excess demand
  • Excess supply
  • Exchange value
  • Exchanges
  • Excise duty
  • Excitement Creator
  • Exclusive
  • Exclusive agency agreement
  • Exclusive assortment
  • Exclusive dealing agreement
  • Exclusive distribution
  • Exclusive product
  • Exclusive sales territory
  • Exclusive selling
  • Executive judgement
  • Exempt rating
  • Exhibition
  • Expectancy confirmation
  • Expectancy disconfirmation
  • Expectancy disconfirmation model
  • Expectation value
  • Expected product performance
  • Expected return model
  • Expected value
  • Expected value of a research procedure
  • Expected value of perfect information
  • Expected value under certainty
  • Expenditure multiplier
  • Expense account
  • Expense quota
  • Experience Curve
  • Experience curve pricing
  • Experience effect
  • Experience qualities
  • Experience Survey
  • Experiential hierarchy
  • Experiential perspective
  • Experiment
  • Experimental design
  • Experimental Research
  • Experimental research method
  • Experimental variables
  • Expert forecasting survey
  • Exploratory research
  • Exploratory Research
  • Exponential growth
  • Exponential market
  • Exponential moving average
  • Exponential smoothing
  • Export
  • Export declaration
  • Export house
  • Export import agent
  • Export licence
  • Export marketing
  • Export sales manager
  • Expressive (Social Style):
  • Expressive projective techniques
  • Expressive role
  • Extended terms
  • Extended use tests
  • Extensive decision making
  • Extensive problem solving
  • Extensive Problem Solving
  • Extensive selling
  • External attribution
  • External audit
  • External data
  • External search
  • External stimuli
  • External validity
  • Extranet
  • Extrinsic rewards
  • Eyeball Control
  • F.O.B. (free-on-board) destination
  • F.O.B. (free-on-board) factory
  • FABS
  • Facade
  • Face validity
  • Face value
  • face-out
  • Face-to-face selling
  • Facia
  • Facilitating agency
  • Facilitating channel institution
  • Facilitating functions
  • Facility visit
  • Facing
  • Fact sheet
  • Factor
  • Factor analysis
  • Factor loading
  • Factor’s lien
  • Factorial design
  • Factoring
  • Factory Gate Pricing
  • Factory outlet
  • Factory pack
  • Factory position warehouse
  • Fad product
  • Fair price hypothesis
  • Fair trading
  • Familiarity/favourability
  • Family brand
  • Family budget
  • Family decision stages
  • Family life cycle
  • Family packaging
  • FAS
  • Fashion Sense
  • Fast Mover
  • Fast Moving Consumer Foods (FMCG)
  • Favourable variance
  • Feasibility
  • Featured items
  • Features and benefits selling
  • Fee
  • Feedback
  • Fictitious pricing
  • Field experiment
  • Field force
  • Field organisation
  • Field research
  • Field sales
  • Field sales manager
  • Field selling
  • Fieldwork
  • FIFO (first in-first out)
  • Fighting brand
  • Figure-ground principles
  • Fill Rate
  • Filter
  • Filter question
  • Financial leverage
  • Financial Ratio
  • Financial resources
  • Financial risk
  • Financial Year
  • Finished product
  • Finished-goods inventory
  • Firm bidding
  • Firm quotation
  • First in, first out (FIFO):
  • First mover advantage
  • First-time buyer
  • FIS
  • FIS Pricing
  • Fiscal policy
  • Fiscal year
  • Fixed Assets
  • Fixed Booking
  • Fixed cost contribution
  • Fixed costs
  • Fixed Overheads
  • Fixed Sample
  • Fixed spot
  • Fixed-alternative questions
  • Fixed-order period model
  • Fixed-Sum-Per-Unit
  • Fixture
  • Fixtures
  • Fixturisation/Fixtures/Fixturing
  • Flag
  • Flagship store
  • Flanker Brand
  • Flanking attack
  • Flanking defence
  • Flash in the pan
  • Flash pack
  • Flat rate
  • Flea market
  • Flexible budget
  • Flexible pricing
  • Flexography
  • Flighting
  • Flip chart
  • Float
  • Floating debt
  • Floating display
  • Floor plan
  • Floor price
  • Floor stand
  • Floor-ready merchandise (FRM)
  • Floorwalker
  • Flop
  • Flow chart
  • FLT
  • Fluctuating demand
  • Flyer
  • FOB
  • FOB Origin Pricing
  • FOB pricing
  • Focus group
  • Focus Group Interviewing
  • Follow-the-leader pricing strategy
  • Food brokers
  • Foot-in-the-door technique
  • Footage
  • Footfall
  • Forced choice scale
  • Forced consumption
  • Forced distribution
  • Forecasting
  • Format
  • Formula approach
  • Formula marketing
  • Formula pricing
  • Forward buy
  • Forward integration
  • Forward market
  • Foul-weather pricing
  • Four P’s
  • Fractional Tagging
  • Fragmentation
  • Franchise
  • Franchising
  • Fraud
  • Free Associations
  • Free continuous premium
  • Free market
  • Free merchandise
  • Free riding
  • Free samples
  • Free trade
  • Free word association
  • Free-alongside-ship (FAS) pricing
  • Free-Form Presentation
  • Free-in-Store pricing
  • Free-In-The-Mail premium
  • Free-standing location
  • Free-Standing retailer
  • Freeboard
  • Freelance
  • Freesheets
  • Freight absorption pricing
  • Freight charges
  • Freight forward
  • Freight forwarders
  • Frequency
  • Frequency curve
  • Frequency Distribution
  • Frequency of Purchase
  • Frequency polygon
  • Fringe accounts
  • Fringe benefits
  • Front end loader
  • Front loader
  • Front Margin
  • FRS
  • FSDU – Free Standing Display Unit
  • FTE
  • FTSE 100
  • Fulfillment
  • Full Nesters
  • Full plate
  • Full Profile
  • Full profile conjoint
  • Full-Cost pricing
  • Full-Line Department Store
  • Full-line discount store
  • Full-line forcing
  • Full-Line Strategy
  • Full-Service (Advertising) agency
  • Full-Service advertising agencies
  • Full-Service research supplier
  • Full-service store
  • Full-Service wholesaler
  • Fullfilment House
  • Functional budget
  • Functional costs
  • Functional discount
  • Functional middlemen
  • Functional modification
  • Functional Organisation
  • Functional product differentiation
  • Functional wholesalers
  • Functions of attitudes
  • Funnel approach
  • Fusion coefficients
  • Futures
  • FY
  • G20
  • G7
  • GAAP
  • Gable end
  • GAF
  • GAFF (GAFFO)
  • GAFO
  • Galley
  • Game theory
  • Gap analysis
  • Garment center
  • Gatekeeper(s)/Gatekeeper
  • GATT
  • GBI
  • GDP
  • GE Strategic business planning grid
  • Gearing
  • General Agreement on Tariffs and Trade (GATT):
  • general credit contract
  • General Electric Business Screen
  • General Electric Strategic Business Portfolio Planning Grid
  • General journal
  • General ledger
  • General line distributor
  • general line house
  • General line retailer
  • General line wholesaler
  • General public:
  • Generic
  • Generic advertising
  • Generic brand
  • Generic competitors
  • Generic name
  • Generic need
  • Generic products
  • Generic term
  • Generics
  • Geocentrism
  • Geodemographic Data
  • Geodemography
  • Geographic deployment
  • Geographic organisation
  • Geographic pricing
  • Geographic segmentation
  • Geographic variables
  • Geographical concentration
  • Geographical organization
  • Geometric mean
  • Gestation period
  • Get our ducks in a row
  • Giffen goods
  • Gift voucher
  • Gimmick
  • Give-away
  • Give-away magazines
  • Global
  • Global attitudes
  • Global brands
  • Global marketing
  • Global products
  • Global values
  • GlobalNetXchange
  • Glut
  • GNFR
  • GNP
  • Go error
  • Goal-directed action
  • Goals
  • Going Concern
  • Going rate
  • Goint-rate pricing
  • Gondola
  • Gondola End
  • Good
  • Goodness of Fit
  • Goods In
  • Goods on approval
  • Goods on consignment
  • Goods-Services continuum
  • Goodwill
  • Goopert
  • Government Market
  • Government markets
  • GP
  • Grade label
  • Graeco-Latin square experimental design
  • Grammage
  • Graphic rating scale
  • Graphics
  • Gravitational model
  • Green fields project
  • Greeters
  • Gresham’s law
  • Grey (gray) market
  • Greying of (the population
  • Gripe session
  • GRN
  • Grocery
  • Grooming rituals
  • Gross circulation
  • Gross cover
  • Gross domestic product (GDP):
  • Gross Margin
  • Gross National Product (GNP):
  • Gross opportunities to see
  • Gross profit
  • Gross rating points
  • Gross reach
  • Gross sales
  • Grossing up
  • Ground Work Stage
  • Group discussion
  • Group influences
  • Group interview
  • Group prospecting
  • Group sales training
  • Group selling
  • Growth Stage
  • Growth stage of product life cycle
  • Growth strategies
  • Growth-share matrix
  • GSM
  • Guarantee
  • Guaranteed price
  • Guaranteed Sales
  • Guided dreams
  • Gut feeling
  • GYPSY
  • H&L
  • H&LS
  • Habit
  • Habitual decision making
  • Habitual purchases
  • Habitual purchasing
  • Hackneyed
  • Haircut
  • half sizes
  • Hall test
  • Halo effect
  • Hand Marking
  • Hand-to-mouth buying
  • Handball
  • Handbill
  • Handling Allowance
  • Hang Tag
  • Hanger appeal
  • Hard Goods
  • Hard Lines
  • Hard Offer
  • Hard Sell
  • Hard sell approach
  • Hard Tag
  • Hard-boiled, Hard-headed
  • Hard-to-wrap
  • Hardship Point
  • Harmony
  • Harvesting strategy
  • Hawker
  • Head hunter
  • Head-on position
  • Head-to-Head competition
  • Heavy users
  • Hedge fund
  • Hedging
  • Hedonic consumption
  • Hedonists
  • Heterogeneous
  • Heterogeneous shopping goods
  • Heuristic
  • Hidden decision
  • Hidden objection
  • Hidden persuaders
  • Hidden price increase
  • Hidden value
  • Hierarchical models of choice
  • Hierarchy of effects
  • Hierarchy of effects models
  • Hierarchy of needs
  • High involvement products
  • High key
  • High pressure selling
  • High Speed Application
  • High-contact retailing
  • High-involvement decision making
  • High-involvement hierarchy
  • High-price strategy
  • Higher-order conditioning
  • HiLo
  • Hindsight bias
  • Hire purchase
  • Histogram
  • Historical analogy
  • Historical trend
  • History error
  • Hoisting the flag
  • Hold strategy
  • Holding Company
  • Holding costs
  • Holistic evaluation
  • Home audit
  • Home market
  • Home sales
  • Home shopping
  • Homogeneous goods
  • Hoppers
  • HoReCa
  • Horizontal analysis
  • Horizontal channel conflict
  • Horizontal cooperative advertising
  • Horizontal diversification
  • Horizontal integration
  • Horizontal market
  • Horizontal marketing management
  • Horizontal Marketing System
  • Horizontal price fixing
  • Horizontal publication
  • Horizontal Rebate
  • Horizontal selling
  • Host-selling
  • Hot shop
  • Hot Spot
  • House account
  • House-to-house
  • Household
  • Household names
  • Housewife time
  • Hype
  • Hypermarket
  • Hypermart / Hypermarket
  • Hypothecation
  • Hypothesis
  • Hypothesis testing
  • IAS
  • Iceberg Principle
  • ICT
  • Id
  • IDC
  • Idea generation
  • Idea Generation
  • Idea marketing
  • Idea Screening
  • Ideal Other
  • Ideal Points
  • Identification
  • Ignition
  • Illegal Merchandise
  • Image
  • Image audit
  • Image Builder Pricing
  • Image congruence hypothesis
  • Image Enhancer
  • Image utility
  • Image-oriented change strategy
  • Image-oriented maintenance strategy
  • IMF
  • Impact
  • Impact Fee
  • Impairment charge
  • Impersonal threats
  • Implementation
  • Implicit alternative
  • Implicit Costs
  • Implied alternative
  • Implied Contract
  • Implied Warranty
  • Import duty
  • Import quota
  • Impulse
  • Impulse buying
  • Impulse goods
  • Impulse purchase
  • Imputation estimates
  • Imputed costs
  • In-house
  • In-pack premium
  • In-store promotion
  • In-Store Theatre
  • In-Suppliers
  • Inbound telemarketing
  • INBS
  • Incentive close
  • Incentive marketing
  • Incentives
  • Incidence
  • Income
  • Income distribution
  • Income effect
  • Income Statement
  • Income velocity of circulation
  • Incoterms
  • Incremental approach
  • Incremental demands
  • Incremental Sales
  • Incremental-cost pricing
  • Indemnity
  • Independent event
  • Independent retailer
  • Independent samples
  • Independent variable
  • Index of consumer sentiment
  • Index of predictive association
  • Indexing
  • Indirect competitive advertising
  • Indirect costs
  • Indirect denial method
  • Individual brand
  • Individual brand name
  • Individual level of analysis
  • Individual schema
  • Industrial advertising
  • Industrial buyer behaviour
  • Industrial buyers
  • Industrial distributor
  • Industrial goods
  • Industrial Goods
  • Industrial marketing
  • Industrial packaging
  • Industrial product classes
  • Industrial purchase behaviour
  • Industrial selling
  • Industry
  • Inelastic demand
  • Inept set
  • Inertia
  • Inertia selling
  • Inferior goods
  • Inflation:
  • Inflationary spiral
  • Influencers
  • Infomediary (business)
  • Infomediary (consumer)
  • Inforem
  • Informal group
  • Informal organisation
  • Information control
  • Information difference
  • Information flow
  • Information overload
  • Information portals
  • Information process
  • Information processing
  • Information utility
  • Information-oriented change strategy
  • Information-oriented maintenance strategy
  • Informational influence
  • Informational label
  • Informative advertising
  • Informaton Search
  • Ingratiation
  • Ingratiator’s dilemma
  • Initial Launch Quantity
  • Initial Margin
  • Initial sale
  • Initiatior
  • Inner pack
  • Inner-directed consumers
  • Innovation
  • Innovators
  • Input
  • Inquiry
  • Inquiry test
  • Inseparability
  • Insolvency
  • Instalment selling
  • Institutional advertising
  • Institutional market
  • Institutional Shareholders
  • Instock
  • Instore Compliance
  • Instrumental role
  • Instrumental values
  • Intake margin
  • Intangibility
  • Intangibility
  • Intangible asset
  • Intangible product attributes
  • Integrals
  • Integrated group
  • Integrative growth
  • Intense growth
  • Intensive distribution
  • Intensive growth
  • Intensive interview
  • Intensive selling
  • Intention
  • Intention to buy
  • Inter media comparisons
  • Interaction
  • Interaction error
  • Interactive marketing
  • InterCept
  • Interdependence analysis
  • Interim audit
  • Interim statement
  • Intermediary
  • Intermodal transportation
  • Internal (information) search
  • Internal attribution
  • Internal audit
  • Internal channel conflict
  • Internal comparison reliability
  • Internal data
  • Internal environment
  • Internal rate of return (IRR)
  • Internal search
  • Internal validity
  • Internalisation
  • International
  • International marketing
  • International Monetary Fund
  • Interpersonal processes
  • Interpolation
  • Interval estimate
  • Interval panel
  • Interval scale
  • Interviewer bias
  • Interviewer effect
  • Interviewer-Interviewee interaction model
  • Intra firm data
  • Intransient
  • Intrinsic rewards
  • Intrinsic satisfaction
  • Introduction Stage
  • Introductory offer
  • Introductory stage (of product life cycle):
  • Inventory
  • Inventory management
  • Inventory Shrink
  • Inventory turnover
  • Inverse demand pattern
  • Invisible account
  • Invisible exports
  • Invisible trade
  • Invitation to treat
  • Invoice
  • Invoice dating
  • Invoice discount
  • Involuntary attention
  • Involvement
  • Isolation effect
  • Issues management
  • IT
  • Item Effective Date
  • Item Expiration Date
  • Item non response
  • Itemised rating scale
  • Itemised rating scale
  • IW
  • Label
  • Labelling
  • Labour costs
  • Labour-intensive
  • Ladder Rack
  • Laggards
  • Lagged response
  • Laissez faire
  • Laissez-faire leadership
  • Lame duck
  • Lanchester theory
  • Landed Cost
  • Lanham Act of 1947
  • Last in, First out (LIFO)
  • Late majority
  • Latent Defect
  • Latent demand
  • Lateral diversification
  • Latin Square design
  • Lattice vortex network
  • Launch
  • Law of Demand
  • Law of diminishing returns
  • Law of large numbers
  • Law of small numbers
  • Law of supply and demand
  • Law of Threes
  • Lawyer
  • Layaway Plan
  • LC
  • Lead
  • Lead generation
  • Lead Time
  • Leader Pricing
  • Leading Indicators
  • Learning
  • Lease
  • Leasing
  • Least squares
  • Lecture
  • Legal entity
  • Legal purpose
  • Letter of credit
  • Letter of indemnity
  • Letter of intent
  • Level of involvement
  • Leverage
  • Leveraged buy-out (LBO):
  • Liabilities
  • Liability
  • Licensee
  • Licensing
  • Licensing
  • Licensing (international):
  • Licensor
  • Life cycle
  • Life cycle analysis
  • Life cycle cost
  • Life cycle profiling
  • Life stage buying power segmentation
  • Lifestyle Data
  • Lifestyle segmentation
  • Lifetime value of the customer
  • LIFO
  • Like-for-like Sales
  • Likert scale
  • Limited decision making
  • Limited Liability Company
  • Limited Problem Solving
  • Limited-function wholesaler
  • Linear market
  • Linksave
  • Liquidation (company going into liquidation)
  • Liquidity
  • Liquidity trap
  • Live Label
  • lmplied Assumption
  • Loan Capital
  • Logistical functions
  • LOHAS
  • Long-range plan
  • Lorenz distribution
  • Loss Leader
  • Loss-leader pricing
  • Lost account ratio
  • Lost order reports
  • Low involvement products
  • Low pressure selling
  • Low-hanging fruit
  • Low-involvement hierarchy
  • Lower-lower class
  • Lower-upper class
  • Loyalty
  • Loyalty factor
  • Loyalty objective
  • LP
  • Macro Space
  • Macroenvironment
  • Macrosales Model
  • MADA (money, authority, desire, access)
  • Made-to-measure
  • Magnuson-Moss Improvements Act of 1975
  • Mail Order
  • Mail-in-Premium
  • Maintained Mark-On
  • Maintained Markup
  • Maintenance Marketing
  • Maintenance selling
  • Maintenance strategy
  • Make Bulk
  • Make Good
  • Make or buy decision
  • Maker
  • Making the Plan
  • Man profile
  • Management
  • Management audit
  • Management by exception (M.B.E.)
  • Management by objectives (M.B.O.)
  • Management Contracting
  • Management development
  • Management information systems (MIS)
  • Managerial applications matrix
  • Managerial Climate
  • Managerial judgement
  • Manipulative selling techniques
  • Manufacturer’s agent
  • Manufacturer’s brand
  • Manufacturer’s selling price
  • Manufacturers’ recommended price
  • Mapping
  • Margin
  • Marginal analysis
  • Marginal cost
  • Marginal costing
  • Marginal profit
  • Marginal revenue
  • Marginal utility
  • Mark-down ratio
  • Mark-up
  • Mark-up pricing
  • Mark-up ratio
  • Markdown
  • Market
  • Market acceptance
  • Market attractiveness
  • Market attrition
  • Market broadening
  • Market challenger
  • Market connection
  • Market coverage
  • Market density
  • Market Development
  • Market diversification
  • Market dynamics
  • Market ecology
  • Market entry barriers
  • Market expansion
  • Market factor
  • Market Follower
  • Market forecast
  • Market growth rate
  • Market index
  • Market indicators
  • Market intelligence
  • Market Leader
  • Market maker
  • Market Management Organisation
  • Market manager
  • Market mavens
  • Market minimum
  • Market niche
  • Market nicher
  • Market Nichers
  • Market opportunity
  • Market opportunity evaluation
  • Market overt
  • Market pattern
  • Market Penetration
  • Market penetration pricing
  • Market place
  • Market planning
  • Market position
  • Market Positioning
  • Market potential
  • Market Price
  • Market profile
  • Market reach
  • Market recognition
  • Market requirement
  • Market research
  • Market sales potential
  • Market saturation
  • Market Segment
  • Market Segmentation
  • Market share
  • Market Skimming Pricing
  • Market target selection
  • Market Targeting
  • Market testing
  • Market theory
  • Market trend
  • Market value
  • Market weight
  • Market-based marketing organisation
  • Market-centered company
  • Market-driven economy
  • Marketing
  • Marketing advantage
  • Marketing Audit
  • Marketing budget
  • Marketing chain
  • Marketing channels
  • Marketing communications
  • Marketing communications channel
  • Marketing communications manager
  • Marketing communications mix
  • Marketing Concept
  • Marketing consultants
  • Marketing Control
  • Marketing control system
  • Marketing controller
  • Marketing cost analysis
  • Marketing database
  • Marketing department
  • Marketing department marketing
  • Marketing environment
  • Marketing era
  • Marketing ethics
  • Marketing expense-to-sales ratio
  • Marketing function
  • Marketing function account
  • Marketing Implementation
  • Marketing information
  • Marketing information system
  • Marketing Information System (MIS)
  • Marketing Intelligence
  • Marketing Intermediaries
  • Marketing Management
  • Marketing Management Process
  • Marketing manager
  • Marketing Mix
  • Marketing models
  • Marketing Myopia
  • Marketing objective
  • Marketing opportunities
  • Marketing opportunity analysis
  • Marketing organisation
  • Marketing orientation
  • Marketing plan
  • Marketing planning process
  • Marketing program
  • Marketing Research
  • Marketing research brief
  • Marketing research objectives
  • Marketing research process
  • Marketing research to-sales ratio
  • Marketing science
  • Marketing services
  • Marketing services agencies
  • Marketing services manager
  • Marketing Strategy
  • Marketing Strategy Development
  • Marketing synergy
  • Marketing tools
  • Marketing upweight discounts
  • Markov chain
  • Mass Activator/Deactivator
  • Mass and selective media
  • Mass marketing
  • Mathematical forecasting techniques
  • Matrix
  • Matter
  • Mature consumer
  • Maturity stage
  • Maturity stage of product life cycle
  • Maximal awareness
  • Maximum brand exposure
  • Maximum chance criterion
  • Mazur Plan
  • Me-Too
  • Mean
  • Mean audit date
  • Means-end-chain model
  • Measurability
  • Media planning
  • Media research
  • Media selection
  • Media strategy
  • Media-weight
  • Median
  • Mediation
  • Medium
  • Merchandise
  • Merchandise allowance
  • Merchandiser
  • Merchandisers
  • Merchandising
  • Merchandising Conglomerate
  • Merchant wholesaler
  • Metamediary
  • Mezzanine
  • Micro Space
  • Microenvironment
  • MILO
  • Mission Statement
  • Mod
  • Modern Trade
  • Modulars
  • Monetary policy
  • Monopolistic Competition
  • Monopoly
  • Monopsony
  • Moral Appeals
  • Moral pricing
  • Morphological analysis
  • Mortality error
  • Mortgage-backed securities (MBS)
  • Motivation
  • Motivation research
  • Motivational research
  • Motive
  • Motive (or Drive)
  • Moving average
  • MPC
  • MRO (Maintenance, repair, and operating equipment)
  • MRT
  • MTD
  • MTR
  • Mudule
  • Multi brand strategy
  • Multi channel marketing system
  • Multi industry companies
  • Multi modal transportation
  • Multi step flow model
  • Multi-client survey
  • Multi-dimensional scaling
  • Multi-level marketing
  • Multi-media advertising
  • Multi-segmented operations
  • Multi-stage sample
  • Multi-variable segmentation
  • Multiattribute models
  • Multichotomous question
  • Multicollinearity
  • Multiform corporations
  • Multilateral trade
  • Multinational
  • Multinational Company
  • Multiple channel system
  • Multiple choice question
  • Multiple correlation
  • Multiple exchanges
  • Multiple marketing channels
  • Multiple niching
  • Multiple segmentation approach
  • Multiple sourcing
  • Multiple unit pricing
  • Multiple(s)
  • Multiplier
  • Multivariate
  • Multivariate analysis
  • Mus
  • Nailed Down
  • Naive forecasting model
  • NAM
  • Narrow and Deep
  • Narrow Market
  • Narrowcasting
  • National account
  • National account marketing/management
  • National accounts
  • National brand
  • National campaign
  • National introduction
  • National marketing manager
  • National press
  • National sales manager
  • National Wholesaler
  • Nationalisation
  • Natural
  • Natural Business Year
  • Natural Classification of Expenses
  • Natural Environment
  • Natural Trading Area
  • Near Pack Premium
  • Need
  • Need Awareness
  • Need for affiliation
  • Need for cognition
  • Need for power
  • Need objection
  • Need-arousal
  • Need-directed consumers
  • Need-driven group
  • Need-gap analysis
  • Need-Satisfaction Approach
  • Needle Trades
  • Needs
  • Negative currency
  • Negative demand
  • Negative equity
  • Negative reinforcer
  • Negativity bias
  • Negligent behaviour
  • Negotiated contract
  • Negotiated price
  • Negotiated rate
  • Negotiation
  • Negotiation selling
  • Negotiations
  • Neighbourhood store
  • Nepotism
  • Nested
  • Net
  • Net audience
  • Net Back
  • Net Cost
  • Net cover
  • Net Current Assets
  • Net Markdown
  • Net Market
  • Net market maker
  • Net Operating Income
  • Net PPM
  • Net present value
  • Net Present Value
  • Net price
  • Net profit
  • Net Profit Ratio
  • Net Purchases
  • Net rate
  • Net reach
  • Net Realisable Value
  • Net Sales to Inventory Ratio
  • Net Space Yield
  • Net Terms
  • Net Working Capital
  • Net-Net
  • Network analysis
  • Network effect
  • Network marketing
  • Networking
  • Neural Networks
  • New account-conversion ratio
  • New Product
  • New product committee
  • New Product Development (NPD)
  • New product duplication
  • New Product Intoductions
  • New products
  • New task buying
  • News agency
  • Niche marketing
  • No Frills Product
  • No-Name Brands
  • Non Durable goods
  • Non Fixed Booking
  • Non-Cabled Point of Sales (POS)
  • Non-Marking
  • Non-replenishable
  • Non-Voting Shares
  • Noncumulative Quantity Discount
  • Nonpersonal Communication Channels
  • Nonrecurring charge
  • Normal Margin Retailer
  • Normal Price
  • Normalize
  • Not On File (NOF)
  • NPI
  • Pack
  • Package
  • Package Engineering
  • Package Insert
  • Package Store
  • Package-Band Premium
  • Packaged Goods
  • Packaging
  • PAD
  • Pallet
  • Pantry Check
  • Par Value
  • Para-Salesperson
  • Paradigm
  • Parasite Store
  • Pareto Principal
  • Pareto Principle
  • Partial Payment
  • Party Selling
  • PAT
  • Patent
  • Patronage Discount
  • Patronage Divident and Rebate
  • PCV
  • PDA
  • Peak Season
  • Pedestrian Mall
  • Peg Tags
  • PEN
  • Penetrated Market
  • Penetration
  • Penetration Pricing
  • Penetration Strategies
  • Perceived Risk
  • Perceived Value Pricing
  • Perceived-value pricing
  • Percentage Lease
  • Percentage Markup System
  • Percentage of Sales Method
  • Perception
  • Perceptual Mapping
  • Periodic Inventory
  • Perishability
  • Perpetual Inventory
  • Perpetual Inventory Control
  • Person Marketing
  • Personal Communication Channels
  • Personal Influence
  • Personal Selling
  • Personality
  • Phantom Shoppers
  • Pharmacy
  • Physical distribution
  • Pick-And-Pack
  • Piece Goods
  • PIG guides
  • Piggyback
  • Pilferage
  • PIM
  • Place Marketing
  • Planned Average Monthly Stock
  • Planned Impulse Buying
  • Planned Obsolescence
  • Planned Purchases
  • Planned Shopping Centre
  • Planogram
  • Planogramming
  • Plateauing
  • Pleasing Products
  • PLU
  • Plug
  • PM
  • POD
  • POG
  • Point Of Equilibrium
  • Point of Purchase
  • Point of Sale (PoS)
  • Point Of Sale Perpetual Inventory Control System
  • Point Scoring
  • Point-Of-Sale Terminal (Post)
  • Polarity Of Retail Trade
  • Political Environment
  • Ponzi scheme
  • Pooled Buying
  • Pooled Purchasing
  • POP
  • POR
  • Portfolio Analysis
  • POS – Point of Sale
  • Positioning
  • Postpurchase Behaviour
  • Potential Market
  • Power Aisle
  • PPI
  • Pre-Buying Process
  • Preference Shares
  • Preferred Role
  • Premium
  • Premium Offers
  • Premium Pack
  • Premium Representative
  • Prepackaging
  • Price
  • Price Adjustment
  • Price Code
  • Price Comparison
  • Price Competition
  • Price Control
  • Price Cutting
  • Price Discretion
  • Price Discrimination
  • Price Elasticity
  • Price Elasticity
  • Price Escalation
  • Price File
  • Price Floor Pricing
  • Price Index
  • Price Leadership
  • Price Line
  • Price Line Control
  • Price Lining
  • Price Negotiation
  • Price Planning
  • Price Point
  • Price Sensitive
  • Price Shading
  • Price Taker
  • Price Taker
  • Price Takers
  • Price transparency
  • Price War
  • Price-Earning Ratio
  • Price-Off
  • Pricing
  • Pricing Below The Market
  • Primary Data
  • Primary Demand
  • Private equity fund
  • Pro Forma Invoice
  • Problem Recognition
  • Procurement hub
  • Produce
  • Producer Co-operative
  • Producer Controlled Brands
  • Product
  • Product Assortment
  • Product Concept
  • Product Concept
  • Product Concept Philosophy
  • Product Development
  • Product Development Strategy
  • Product Fit
  • Product Idea
  • Product Image
  • Product Life Cycle (PLC)
  • Product Line
  • Product Management Organization
  • Product Manager
  • Product Mix
  • Product Position
  • Product Positioning
  • Product Recall
  • Product Replenishment
  • Product Salesforce Structure
  • Product-Line Departmentalisation
  • Product/Market expansion Grid
  • Production Concept
  • Profit
  • Profit And Loss Account
  • Profit and Loss Statement
  • Profit Centre
  • Profit Generator
  • Profit Per Square Foot Of Selling Space
  • Profit Sharing
  • Profitability Control
  • Profitability Range
  • Programmed Merchandiser
  • Promotion
  • Promotion Mix
  • Promotional Advertising
  • Promotional Allowance
  • Promotional Discount
  • Promotional Elasticity of Demand
  • Promotional Markdown
  • Promotional Package
  • Promotional Pricing
  • Proof of Purchase
  • Proprietary Drug
  • Proprietary Store
  • Prospect
  • Prospecting
  • Proximity Deactivation
  • Psychographic Market Segmentation
  • Psychographic segmentation
  • Psychographic segmentation
  • Psychological Pricing
  • Public Relations
  • Pull Distribution Strategy
  • Pull Strategy
  • Pulling Power
  • Purchase Decision
  • Purchase Decision Hierarchy
  • Purchase Distribution
  • Purchasing Agent
  • Purchasing hub
  • Purchasing Power
  • Pure Competition
  • Pure Impulse Buying
  • Pure Monopoly
  • Push or Pull Distribution Strategy
  • Push Stragegy
  • Push the envelope
  • Pyramid Selling
  • Rack
  • Rack Jobber
  • Rack Jobber
  • Radial Site
  • Radiation Selling
  • Radio Frequency (RF)
  • Rag Trade
  • Rain Check
  • Range Change
  • Range Cycle
  • Range Measurement
  • Ranging
  • Rate of Sale
  • Rate of Stock Turnover
  • Rate War
  • Rating
  • Ratio of Finished Goods Inventory to the Cost of Goods Sold
  • Rational appeals
  • Rational Buying Motives
  • RDC
  • Re-merchandising
  • Reach
  • Rebate
  • Rebate Offer
  • Rebuyer
  • Recap Report
  • Receipt of Goods Dating
  • Receipt of Goods Terms
  • Receivables
  • Receivables Turnover
  • Receiving Dock
  • Recency/Frequency
  • Reciprocity
  • Recovery
  • Red Goods
  • Redemption
  • REDs
  • Reference groups
  • Referral Leads
  • Referral Premium
  • Refund
  • Refund Offer
  • Regional Chain
  • Reilly? Law of Retail Gravitation
  • Remainder
  • Removal Sale
  • Reorder Window
  • Replacement Cost
  • Replacement Rate
  • Replenishable
  • Replenishment
  • Repo
  • Repurchase Rate
  • Request for Proposals (RFP)
  • Request for Quotation (RFQ)
  • Resale Price Maintenance
  • Reseller Market
  • Reserve Stock
  • Residual Stock
  • Resource Analysis
  • Retail
  • Retail Accordion Theory
  • Retail Advertising
  • Retail Audit
  • Retail Calendar
  • Retail Catalogue Showroom
  • Retail Chain
  • Retail Display Allowance
  • Retail Display Allowance (RDA)
  • Retail Franchising
  • Retail In-Stock Percentage
  • Retail Marketing
  • Retail Merchandise Management System (RMM)
  • Retail Method
  • Retail Method of Accounting
  • Retail Price Maintenance
  • Retail Reduction
  • Retailer
  • Retailers
  • Retailing
  • Retailing Strategy Mix
  • Retained Profits
  • Return On Investment (ROI)
  • Return on Investment Approach To Advertising
  • Return On Investments
  • Return per Square Foot
  • Returns and Allowances
  • Returns Centre
  • Revaluation
  • Revenue
  • Reverse auctions
  • Revolving Credit
  • RFI
  • RFM
  • Ring-fence
  • Risers
  • Risk Analysis
  • Risk Reduction
  • ROA (Return on Assets)
  • ROAE
  • ROG
  • ROG Dating
  • Role
  • Roll-Out
  • Rollback
  • ROM
  • Round-The-Clock Retailing
  • Routine
  • Routine Response Behaviour
  • Routing
  • RPO
  • RSV
  • Run rate
  • Safety Stock
  • Sales Based Ordering
  • Sales force Management
  • Sales Forecast
  • Sales Orders and Back Orders
  • Sales Promotion
  • Salesforce Promotion
  • Salesperson
  • Salutary Products
  • Salvage Goods
  • Sample
  • SBO
  • Scanner
  • Scorecard
  • Scrambled Merchandising
  • SDA
  • Sealed-bid Pricing
  • Seasonal Discount
  • Secondary Data
  • Securities lending
  • Securitisation
  • Segmentation
  • SEL – Shelf Edge Label
  • Selective Demand
  • Selective Distribution
  • Selling Process
  • Sellling Concept
  • Sensitivity Analysis
  • Sequential Merchandising
  • Served Market
  • Service Level
  • Services
  • Share Options
  • Shareholder
  • Shareholder Funds
  • Shelf Barker
  • Shelf Elasticity
  • Shelf Talker
  • Shipper
  • Shipping Window
  • Shopper
  • Shopper Flow
  • Shopping Center
  • Shopping Goods
  • Short selling
  • Shorts
  • Shrinkage
  • Sign Post Brands
  • Signage
  • Sister Company
  • SKU / Stock Keeping Unit
  • SLAS
  • SMART
  • SMB
  • Social Classes
  • Social Marketing
  • Societal marketing concept
  • SOHO
  • SOR
  • Sovereignty
  • Space Elasticity
  • Space Flexing
  • Space Management
  • Space Management Systems
  • Spaceman
  • Specialty Goods
  • Specialty Store
  • Spiff
  • Spot market
  • Spread (yield)
  • SPV
  • Standards
  • Standarized Marketing Mix
  • Stars
  • Statistical Demand Analysis
  • Status quo pricing
  • Sterling Weighted Distribution (UK)
  • Sticky, stickiness
  • Stimulus
  • Stock Turnover
  • Stockbroker
  • Stocks And Work-In-Progress
  • Store Demographics
  • Store Specific
  • Store Unique Markdowns (SUM)
  • Strange attractor
  • Strategic Business Unit
  • Strategic Control
  • Strategic Group
  • Strategic Planning
  • Strategy
  • Stuffers
  • Sub Category
  • Sub-groups
  • Sub-prime mortgages
  • Subculture
  • Subsidiary Company
  • Supercentre
  • Supermarket
  • Superstore
  • Suppliers
  • Supply and services
  • Supply chain management
  • Supply Management
  • Survey research
  • SVE
  • SVI
  • SVTP
  • Switching costs
  • Syndicator
  • Systems buyinng
  • XML