(a) Rapid penetration?etting a low product price and placing aside a large promotional fund to get the fastest market penetration and the largest market share. This method is used in a large market where there is a low level of product awareness.
(b) Slow penetration?etting a low product price and allocating little money for promotion, suggesting rapid market acceptance of the item because of its low price; used when the market is large and when product awareness is quite high. See market penetration: skimming price.
