CHILE: The Body Shop Set To Enter Market

The Body Shop has announced that it will open its first store in Chile this month. The opening will be the L’Oréal-owned beauty chain’s 66th global market and follows its expansion into Brazil in 2014.

The first store will open in Santiago, Plaza Egaña Mall, offering The Body Shop’s popular global products such as Shea body butter and its Vitamin E range, along with new lines such as Oils of Life facial oil and Drops of Youth.

“We are excited to bring The Body Shop brand to Chile. After opening in Mexico in 1993 and Brazil in 2014, it is our third market in Latin America and we are convinced the region offers growth potential and opportunities for development,” said Paul Kimberley, The Body Shop’s Director for Latin America.

He added: “We will work with colleagues in L’Oréal Chile, benefiting from their regional expertise and customer insight to help us deliver first class products and service to suit the Chilean market.”

The Body Shop has had strong connections to Latin America for many years, with nine of its Community Trade suppliers located in the region.