FRANCE: Brand View Partners With Sellneeds To Support The French Retail Market

Brand View, a leading global provider of price, promotion, product content and online product positioning analytics, has announced a partnership with SellNeeds, a high end and
innovative digital solutions provider.

SellNeeds, which was founded in September 2015, is now the exclusive regional partner of Brand View in the French marketplace. SellNeeds will complement Brand View’s existing French team and support its rapid growth in the region. The partnership will focus on introducing retailers and brands to Brand View’s extensive price, promotion and online product positioning analytics, used globally by some of the biggest names in retail.

SellNeeds Founders, Antony Rode and Ilan Meziere, formerly at WorkIT, have over a decade of experience in the retail, manufacturing and related software industries having previously worked at GfK, Pixmania and Ariba. The companies said that this solid foundation means that SellNeeds can fully support brands and retailers with the implementation of Brand View’s market-leading products and analytics within their businesses.

“Brand View is an exciting new strategic partnership for SellNeeds, increasing the company’s regional footprint and further strengthening our position as the trusted provider of digital solutions to the French retail industry”, said Antony Rode, Founder SellNeeds. “Through the additional provision of price and promotion data and analytics, SellNeeds we will help brands and retailers increase their sales targets, promotional planning and ecommerce performance.”

Bruce Dove, President of Brand View, added: “SellNeeds is exceptionally placed to best support Brand View clients in France. Antony and Ilan lead a company whose combined experience and knowledge of the French marketplace, coupled with their rich network of industry contacts, will help Brand View continue to exceed our client’s expectations.”