GLOBAL: Coca-Cola Unveils New International Structure

Coca-Cola Co has unveiled a new international structure, which it said will help better align its operating units.  The group simultaneously announced several changes to its executive team, which it said reflected “strong talent succession and a commitment to developing the next generation of leaders at our company.”

Under the changes, Coca-Cola will form a Europe, Middle East and Africa (EMEA) Group, which will be made up of the current Europe and Eurasia & Africa groups.  In Europe, the Central & Southern Europe and Russia, Ukraine & Belarus units will be merged into a new Central & Eastern Europe unit.  In Africa, two business units will be reconfigured into the South & East Africa business unit and a West Africa business unit.

Brian Smith, currently President of the Latin America Group, will become President of the EMEA Group.  He will be succeeded at the Latin America Group by Alfredo Rivera, currently President of the Latin Center Business Unit.   John Murphy, currently President of the South Latin Business Unit, will become President of Asia Pacific Group, reporting to Quincey. And Atul Singh, currently President of the Asia Pacific Group, will transition to the role of Chairman of Asia Pacific Group.

Muhtar Kent, Chairman and CEO of Coca-Cola, noted: “Today’s announcement outlines important changes to our international operating structure that better support our evolving bottler footprint and demonstrate the deep bench of management experience we are fortunate to have in the Coca-Cola system.  These moves will continue to lay the foundation for strong leadership and management continuity.”

All the moves are effective 1 August 2016. More information on the organisational structure is available here.