INDONESIA: Amazon Set For Market Entry With Major Investment?

Amazon is reportedly set to enter the Indonesian retail market, as part of its plans for growth across Asia.

According to local reports citing Daniel Tumiwa, the Chairman of the Ecommerce Association of Indonesia (IDEA), the online giant has earmarked $600m for investment in the country.  Tumiwa said Amazon had not indicated a specific date for entry, but was likely to pilot a small-scale operation for one year before taking a decision on expanding.

The Indonesian retail market is worth an estimated $150bn, but online sales account for just $3.2bn, offering considerable scope for growth.   The local e-commerce market is dominated by, Tokopedia, Lazada, and BukaLapak.

NAM Implications:
  • Imagine the consequences if Amazon are even half successful, in SE Asia…