RUSSIA: Dixy Group Launches Regional Food ‘Festivals’

The Dixy Group has launched a new series of themed food ‘festivals’, each of which will highlight the cuisines of the various peoples and regions of Russia.  The group said the move is part of its effort to expand cooperation with local suppliers.

The festivals will see around 20 themed products being offered each week, with the first focusing on Urals cuisine.  The products are presented in a special booklet dedicated to the festival and are sold at a discount of up to 40%. Additionally, the booklet features recipes for popular national dishes.

Dixy noted: “In recent years many local enterprises actively invest in developing their production and are ready to supply high-quality products not only to their region, but also to the stores of a major federal chain. Developing our partnerships with new suppliers, we are happy to introduce vivid culinary specifics of various Russian regions to the country’s residents”.