Aldi Launches New Premium Petfood Range

Aldi is responding to the needs of the growing population of pets in the UK with new additions to its range of pet food.

The hard discounter has launched Langham’s Complete Dry Dog Food, an advanced nutrition hypoallergenic premium dog food, in 2kg bags priced at £2.99 – which it says is a 60% saving when compared to the leading brand, Wainwrights.  Containing protein-rich turkey (known to be easier to digest and thus reducing the risks of sensitivities) and rice and whole grain barley (to provide dogs with a balanced diet), the own-label product has been independently tested for performance and palatability through Leatherhead Food Research.

With the cost of veterinary treatment rising by approximately 12% a year, Aldi is also offering customers Earls Dental Sticks (59p for 180g). It has also launched the new Vitacat Premium Cat Pouches (£1.99 for 12 pouches), which feature a brand new, easy to dispense pouch.

Tony Baines, Joint MD of Corporate Buying at Aldi, said: “Our enhanced pet food range offers our customers products that are great quality, nutritionally balanced and exceptional value for money. We remain committed to keeping abreast of the changing needs of pets with products such as Langham’s Complete Dry Dog Food, which pet owners can pick up as part of their weekly shop at Aldi and do not have to pay specialist prices for.”

There are an estimated 12 million (46% of) households in the UK with pets.