French’s Empire Grows Stronger With New US Arrivals

Empire Bespoke Foods has boosted its French’s portfolio with the addition of a trio of Deep South-inspired barbecue sauces.

The three products – Kansas City Classic, Louisiana Hot & Spicy, and Mississippi Sweet & Smoky – will be available to the independent and convenience sector in 396g easy-squeeze bottles (RRP £2.33).

To support the new launch, Empire Bespoke Foods is offering customers who order a minimum of 12 cases an eye-catching FSDU to help increase brand visibility in-store and two free cases of stock. The promotion runs from 1 July until 31 August.

Nick Thomas, Empire Bespoke Foods’ Sales and Marketing Director, said: “With the trend for American cuisine showing no signs of letting up we’re thrilled to be extending our range of French’s to the convenience sector with the addition of a trio of authentic US BBQ sauces in time for America’s Independence Day.”