Kerry Foods Unveils ‘Mini’ Cheestrings For Kids

Kerry Foods is expanding its popular Cheestrings range with a new ‘Mini’ variant to help drive growth in the £190m kids’ cheese snacking category. Cheestrings_Minis

Launching in June, Cheestrings Minis are aimed at mothers “looking to occupy little hands” and is being touted as an on-the-go and between-meal snack for 3-5 year olds.  It will be available in two flavours – Original, and Emmental (both RRP £1.35) – from 13 June.

Tom Willcock, Kids’ Dairy Marketing Manager at Kerry Foods, notes: “The current range of cheese snacks can sometimes be too big for smaller mouths and appetites. Bringing a welcome solution to this problem, Cheestrings Minis will offer retailers an opportunity to fill a gap in the market.”