Kerry Launches New Richmond Retailer Competition

Kerry Foods is extending the theme of its Britain’s Got Talent on-pack promotion for the Richmond sausage brand, by offering retailers the chance to enter a special competition of their own.

Launching today (6 May), the new retailer-only competition – which can be entered through Kerry Foods’ new online chilled category management advice centre – will give one lucky retailer the opportunity to win an experience day of their choice, with dozens of experiences and skills-themed activities to choose from including motor racing, hot air ballooning or even zoo keeping. Retailers have until 29 May to enter the competition, with the winner to be announced on 3 June.

The competition is part of Richmond’s £1.5m marketing campaign to drive visibility of its link up with TV talent show Britain’s Got Talent. Sarah Davies, Brand Manager for Richmond, noted: “Our on-pack offer launched at the start of April and has been so successful that we wanted to say thank you to all the retailers who have been supporting the campaign and driving sales of Richmond with their own competition to win the chance to learn a new skill or talent, or enjoy a new experience”.