Premier Foods Changing Name Of Victoria Sponge To Elizabeth Sponge To Mark Queen’s Birthday

Premier Foods’ brand Mr Kipling is launching Elizabeth Sponge Cake and Slices to celebrate the Queen’s 90th Birthday.  They will replace its iconic Victoria Sponge and Slices from 2 June for three weeks and will be available exclusively at Asda.Elizabeth Sponge Cake

The group said the product will be the perfect accompaniment for those looking to celebrate the Queen’s birthday.