The Sacla’ brand is launching a new campaign to promote the recently-launched ‘Pesto Pots’ range.
The campaign will launch on 10 June, and will include press and digital campaign covering food and consumer titles as well as selected digital media. It will begin with a page in The Evening Standard magazine, followed by Stella Magazine.
The campaign, which runs with the strapline “Perfect Pesto Potted”, aims to demonstrate how Pesto Pots can transform food to beautiful meals in literally minutes.
The press campaign, which runs until December 2016, will reach 4.2m ABC1 women an average of 3.1 times and also includes titles such as delicious, Foodism, Observer Food Monthly, Waitrose Food, Sainsbury’s Magazine and Olive. The digital campaign will deliver 8.8 million impressions via high impact tablet and mobile media, desktop media and in-store mobile media.
The brand will also have a presence at targeted sampling events across the country. Concurrently, a social campaign will generate content to highlight the versatility of pesto.