Supermalt Unveils LIVE UP! Summer Tour

Supermalt, the malt drink market leader, has announced a new ‘LIVE UP!’ Summer tour, which will see it support music festivals and carry out a sampling campaign.

The tour will kick-off at the Caribbean Carnival of Manchester on 13 August, with Supermalt offering out free samples. Following that, the Supermalt van will be travelling to the Nottingham Caribbean Festival and finishing with the grand finale of Notting Hill Carnival. In between, the Supermalt van will bring the “Caribbean carnival experience” to shoppers at key sites across the UK.

The LIVE UP! Tour is also supported with five limited edition bottles, now available in stores nationwide, whose designs were inspired by some of the iconic cover art of Afrobeat albums of the 1970s.

Neil Lunn, Trade Marketing Manager, commented: “The LIVE UP! Tour is a very exciting part of the year for us, and with the addition of the limited edition packs, the brand is spreading the carnival feeling nationwide. The 360-degree campaign will also see instore activation across all store formats which will bring added value as well as some fun for our key clients throughout the summer.”