Talysis, a retail and data analytics firm, has launched Convenience Data UK (CD:UK), a new solution offering insights on the sector for retailers, wholesalers and brands.
It is claimed that CD:UK incorporates the single biggest source of convenience data, from over 13,000 stores, including 1,600 forecourts. This includes representative samples from all major symbol groups and independents across all regions.
The fragmented and entrepreneurial nature of the channel means that not only are different EPoS systems in play, but system set-up and product classification differentials across all retailers and other anomalies are present. Talysis consolidates and standardises the data, with the result being a “consistent, robust and accurate” view of the UK convenience market, supported by at least two years’ history for trend analysis.
The company stated that the all-encompassing solution provides businesses with the insights and answers they need for strategic and tactical decision-making. Multiple tools provide both trended and transactional / basket insight to enhance the understanding of shopper behaviour.
Brands can use CD:UK as a market measurement service, looking at value, volume, shares and trends to help drive category strategy. Tactically, they can run field marketing teams, plan and execute targeted campaigns and measure return on investment. For retailers, the data can be applied to highlight shopper flow, in-store bottlenecks and improve store operations, as well as price and performance benchmarking.
Ed Roberts, Managing Director of Talysis, commented: “Our CD:UK solution is a real game-changer for businesses operating in the convenience channel. It’s founded on exceptional quality data that provides an accurate representation of the UK market. But it’s our bespoke application of that data for retailers, wholesalers or brands that sets us apart. CD:UK gives them the actionable insight and the answers they need to make strategic decisions and interventions.”
