SPAR Ireland Extends Better Choices Campaign To Children’s Products

Following on from the launch of its Better Choices health and wellbeing initiative in June, SPAR Ireland has now launched SPAR Better Choices Kids, which sees new child specific food portions available in SPAR stores across Ireland.

The initiative aims to offer children a new range of healthier options, with the solutions coming from its fresh food, deli and grocery ranges. It also caters for customers with varying nutritional needs with low fat, high protein, and gluten free products on offer.

A special lunch pack has been designed, which contains a recommended roll or wrap of choice, a yoghurt or a piece of fruit and a bottle of SPAR water for €3.50.

The overall SPAR Better Choices initiative has seen SPAR Ireland redefine its offering to customers in response to changes in Irish consumers’ lifestyle choices. The retailer says that eating on-the-go has traditionally meant a limited choice and little information available on nutritional content and so it launched the Better Choices campaign.

To launch the new initiative, SPAR Ireland partnered with dietitian Ellen Roche, to research and  select the products to include in the range. A member of the Irish Nutrition and Dietetic Institute, she has worked with SPAR on the scheme, which sees all products highlighted in stores with the SPAR Better Choices logo to offer customers guidance on choosing the best foods for their lifestyle, while on the move. Snack favourites under SPAR Better Choices Kids include fruit pots, rice cakes, yoghurts and juices.

Commenting on the initiative, Willie O’Byrne, Managing Director BWG Foods (owners and operators of the SPAR Brand in Ireland), said: “At SPAR we are committed to providing our customers with the best product offerings across our stores. We are delighted to announce the launch of the SPAR Better Choices Kids campaign, which we have been working on with Ellen Roche in order to develop this more comprehensive health offering. We want to offer parents fresh Food-to-Go solutions for themselves and their children, and let them know that they can always rely on us to have a great choice of healthy options for the whole family at SPAR.”