Whitbread Acquires 49% Stake In London-Based Healthy Food-To-Go Chain

Whitbread has acquired a 49% stake in London-based company, Healthy Retail Ltd, trading as ‘Pure’, for £6.8m.

Pure describes itself as food-led grab and go and online delivery concept, that specialises in fresh, natural healthy meals made individually for the customer. Pure currently has eight shops in London’s West End and The City with further sites in the pipeline.

Whitbread has the option to acquire the remaining 51% stake within the next five years. The business will continue to be managed and operated by the Pure management team.

Alison Brittain, CEO of Whitbread, commented: “I am very impressed by Pure, which appeals to health conscious busy people, offering a choice of natural fresh food. As the UK’s largest hospitality company, it’s vital that Whitbread has its finger on the pulse of consumer trends and that we innovate with new formats and concepts. I see considerable opportunities to grow the brand and by taking a stake in Pure, we fast become part of a business that specialises in the exciting growth market for natural, healthy takeaway food and drink.”

NAM Implications:
  • A cautious and logical investment in ‘diversity’…
  • ‘Pure’ NAMs might usefully anticipate 100% takeover by Whitbread, sooner rather than later…