Premier Reaches 3,300 Store Milestone

Symbol group Premier has announced that it now has more than 3,300 Premier-branded stores in the UK, helped by the recruitment of 330 new members during the last financial year.

The rapid expansion follows the relaunch of Premier in February 2016, which aimed to help retailers ‘sell more and make more’ with new sales opportunities through food to go, kids zone, bigger packs, non-foods and ‘feed the family.’  Premier also revamped the fascia and imagery to a contemporary look, to reflect what is demanded from a modern convenience store.

Martin Swadling, Director of Premier, noted: “It is Premier’s job to help retailers make more profits as they are facing a whole raft of new legislation that all impacts their bottom line profits and I’m pleased with the progress we have made. We have taken the learnings from our trial store in Sheffield and rolled them out across the estate with over 100 now currently reflecting this.”

NAM Implications:
  • In other words, time for NAMs to reclassify Premier as invest, maintain or divest.
  • …and to work out at whose expense the growth is coming from, in a flat-line economy.