Doing business in a collaborative economy

What are the benefits and challenges of working in partnership with another business?
By working together can you provide shoppers with the perfect experience?
Or is there a risk that the cost of partnerships may exceed the benefit?

Partnership Grocery is the subject for the second in our series of articles on ‘the perfect food and drink experience’ – Read it here »

Join in with more discussions like this at IGD’s annual convention The Big Debate