Sales of Scottish craft beer and premium bottled ales at Waitrose have more than doubled in just three months.
The figures released by the supermarket show sales are growing six times faster than premium bottled ales in the rest of the UK as demand reaches new heights. Waitrose said it was the first time the sales growth of Scottish products in the range has outstripped the rest of the UK.
The trend has coincided with Waitrose increasing the number of Scottish breweries it works with to 24 in late May, which enabled the retailer to double the number of craft beers it offers in its stores in Scotland. More than 90 Scottish beers, lagers and ales are now sold by the retailer.
The nine new breweries, which started supplying Waitrose in late spring, are said to have already experienced significant increases with their combined sales up nearly 10% in August compared to July.
Waitrose local and regional buyer, Oliver O’Mara said: “There are no guarantees that by doubling the number of products available you will simply double sales, but that is exactly what has happened – the demand has been phenomenal.
“Our partnership with Food and Drink Hub Scotland and through the continued support of Scotland Food and Drink enabled us to put together one of the biggest selections of craft beer and ales of any supermarket.”
“Scottish breweries are making some of the best craft beers in the UK and continue to push the boundaries of innovative new styles.”