Tesco Kicks Off Summer Trading With Double Clubcard Points Weekend

Following the recent shake-up of its Clubcard loyalty scheme, Tesco has announced that card holders will be able to earn double points this weekend on purchases in store and online.

Back in April, Tesco announced that it was ending its popular Clubcard Boost events as part of moves to make its loyalty scheme simpler and more rewarding all-year round. The group said it planned to do more to help customers get the most out of the scheme, such as double points events to help them grow their points balance faster and improving its Boost Partners offer.

Ahead of the summer holiday season, this weekend’s promotion will see customers earn two points per £1 spent in store and online, and two points per £2 spent on fuel. Tesco added that it was also working with a range of Clubcard Partners this summer to provide its customers with a broader choice of offers.

Robin Terrell, Chief Customer officer, commented: “We know that our customers find Tesco Clubcard helpful – it’s one of our unique ways of saying thank you, and is the leading loyalty scheme in retail.

“As part of our ongoing plans to serve Britain’s shoppers a little better every day, we want to help them get the most out of Clubcard by making it more simple, straightforward and appealing, offering our customers even more value – and helping us to say an even bigger thank you for shopping with us.”

NAM Implications:
  • Scope for suppliers to link to weekend points?