Bonds Of London Appoints New Head Of Buying

Confectionery wholesaler, Bonds of London, has announced the appointment of Neil Haywood as Head of Buying.

Haywood, formerly of Hancock’s cash & carry, has 35 years of experience in the British confectionery market. He commented: “Joining Bonds has created new challenges which I enjoy, I am particularly looking forward to furthering the success of Bonds and the wider Innovative Bites business.”

At Hancock’s, Haywood was responsible for the procurement of confectionery from most of the UK’s suppliers of bulk weight-out sweets and the majority of the UK’s importers of children’s confectionery items, amounting to multi million pounds at cost.

Earlier this year, American food wholesaler, Innovative Bites Ltd., acquired Bonds of London in a multi-million pound deal. Innovative Bites said at the time that the purchase was the first step in its long-term growth strategy to become the UK’s leading confectionery supplier.

Vishal Madhu, Director of Innovative Bites, said: “Bringing Neil into the business is a key move in our ongoing growth strategy. Neil brings with him an unrivalled knowledge of the UK and European confectionery market and considerable experience.”

In his new role, Haywood has been tasked with extending the Bonds of London business and finding new products.