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General Electric Business Screen

A product portfolio analysis that overcomes some of the limitations of the growth/share matrix. The screen is more complex, having nine rather than four cells, and considers factors such as ease of competitive entry, production efficiency, market attractiveness, and investment alternatives (see opposite). Developed jointly by McKinsey and General Electric (USA), it is a sophisticated tool for developing product portfolio strategies.

  • 3PL
  • A Classification of Residential Neighbourhoods (ACORN)
  • A la carte
  • AAA-rating
  • AANA
  • AARDS
  • AB
  • Abandonment
  • Abandonment Option
  • ABC
  • ABC account classification
  • ABC inventory analysis
  • ABC method
  • Abnormal Returns
  • Above-the-line advertising
  • ABS
  • Absolute cost advantage
  • Absolute costs
  • Absolute income hypothesis
  • Absolute liability
  • absolute sale
  • Absorption
  • Absorption costing
  • Absorption pricing
  • Accelerator
  • Accelerator principle
  • Accents
  • Acceptable risk
  • Acceptance
  • Accepted fashion
  • Access barriers
  • Accessibility
  • Accessible site
  • Accessorial service
  • Accessory equipment
  • Accommodation bill
  • Accommodation Items
  • Account
  • Account conflict
  • Account executive
  • Account manager
  • Account objectives
  • Account penetration ratio
  • Account planner
  • Account representative
  • Account strategies
  • Accounting
  • Accounting Concepts
  • Accounting Period
  • Accounting rate of return
  • Accounts Payable
  • Accounts Receivable
  • Accredited
  • Accruals
  • Accumulation process
  • Accuracy
  • Acid test ratio
  • ACP
  • Acquisition
  • Acquisition phase
  • Across-the-network
  • Act of God
  • Action Alley
  • Action plan
  • Action Program
  • Action Stage
  • Actionability
  • Activation
  • Active Trading
  • Activity Based Costing
  • Activity Plan
  • Activity quota
  • Activity reports
  • Activity sampling
  • Activity-Based Costing
  • ACTU
  • Actual cash value (ACV)
  • Actual product
  • Actual product performance
  • Ad Allowance
  • Ad Hoc Marketing Research
  • Ad Impressions
  • Adaptive control system
  • Adaptive selling
  • Adaptive strategies
  • Adaptivising
  • ADC
  • Add-a-Digit dialling
  • Add-ons
  • Added Selling
  • Added value
  • Adjusted costs
  • Adjusted Present Value
  • Adjusted Retail Book Value
  • ADMA
  • Administered channel system
  • Administered prices
  • Administered vertical marketing system
  • Administered VMS
  • Administration (company going into administration)
  • Administrative control
  • Adopter categories
  • Adoption
  • Adoption curve
  • Adoption Process
  • Advance freight
  • Adverse impact
  • Advertised Item
  • Advertising
  • Advertising agency
  • Advertising Allowance
  • Advertising appropriation, setting
  • Advertising brief
  • Advertising budget
  • Advertising campaign
  • Advertising Credit
  • Advertising Effectiveness
  • Advertising Elasticity
  • Advertising exposure
  • Advertising goal
  • Advertising impact
  • Advertising manager
  • Advertising media
  • Advertising medium
  • Advertising planning process
  • Advertising platform
  • Advertising rates
  • Advertising research
  • Advertising reserve
  • Advertising response
  • Advertising schedule
  • Advertising style
  • Advertising substantiation
  • Advertising target
  • Advertising threshold
  • Advertising wearout
  • Advertising-to-Sales ratio
  • Advertorial
  • Adviser approach
  • Advocacy advertising
  • AFA
  • AFAMI
  • AFCO
  • Affect-referral heuristic
  • Affiliated Store
  • Affiliated Wholesaler
  • Affirmative action
  • Affordable Method
  • Affreightment, contracts of
  • AFMA
  • After date
  • After sight
  • After-sales service
  • After-tax profit
  • After-the-Fact control system
  • Agency audit
  • Agenda
  • Agent
  • Agent’s lien
  • Agent’s torts
  • Agents
  • Aggregate demand
  • Aggregate Forecasting and Replenishment
  • Aggregate-of-Sales-Representatives Forecast
  • Aging list
  • AIA
  • AIDA
  • AIDCA
  • AIO Statements
  • Aisle Advertising
  • Algorithm
  • All Sales Final
  • Allocation
  • Allotment
  • Allowance
  • Allowances
  • Alpha/Beta testing
  • Alternative Evaluation
  • Ambient
  • American Depositary Receipt (ADR)
  • AMI
  • Amortisation
  • ANA
  • Analysis
  • Analysis of variance
  • Anchor Store
  • Annual General Meeting (AGM)
  • Annual Plan Control
  • Annual Report
  • ANSI
  • Ansoff Matrix
  • Anti-competitive practices
  • Anti-dilutive effect
  • Anti-dumping
  • Antitrust
  • Apollo
  • Application Service Provider
  • Appreciation
  • Appropriation
  • AR
  • Arbitrage Pricing Theory
  • Arbitration
  • Articles Of Association
  • AS/RS
  • ASN
  • Assessment
  • Asset
  • Asset activity ratios
  • Asset Utilisation %
  • Associated Company
  • Assortment
  • Assortment Breadth
  • Assortment Consistency
  • Assortment Strategies
  • Assumptions
  • Assumptive close
  • ATM
  • Atmosphere
  • Atmospherics
  • Atomistic evaluation
  • Attention factor
  • Attention value
  • Attitude
  • Attitude change
  • Attitude dimension
  • Attitude measurement
  • Attitude research
  • Attitude scale
  • Attitude testing
  • Attitude Tracking
  • Attributes
  • Attribution theory
  • Attrition
  • Auctions
  • Auditors
  • Augmented product
  • Augmenting principle
  • Austerity
  • Authorisation number / Authorisation code
  • Authorised Share Capital
  • Authoritarian leadership style
  • Autocratic leadership
  • Automatic Open-To-Buy
  • Automatic Vending
  • Availability
  • Available Market
  • Average Collection Period
  • Average cost
  • Average cost pricing
  • Average fixed cost
  • Average frequency
  • Average Maturity
  • Average propensity to consume
  • Average revenue
  • Average total cost
  • Average variable cost
  • AVN
  • Awareness
  • B2B (business-to-business)
  • B2C
  • B2G
  • Baby Boom
  • Baby boomers
  • Baby Registry
  • Back End
  • Back freight
  • Back Margin
  • Back order
  • Back-door selling
  • Back-end Systems
  • Back-haul
  • Back-haul allowance
  • Back-to-back credit
  • Back-Ups
  • Backboards
  • Backhander
  • Backing activities
  • Backlog
  • Backroom process
  • Backward integration
  • BACS
  • Bad debt
  • Bad faith
  • Bad pay
  • Bad pay file
  • Bad pay list
  • Bagger
  • Bait and switch pricing
  • Bait pricing
  • Bait-and-Switch Merchandising
  • Balance of payments
  • Balance of trade
  • Balance Sheet
  • Balanced Scorecard
  • Balanced Selling
  • Baler
  • Ballpark Pricing
  • Banner
  • Banner Impressions
  • Bar code
  • Barcode Symbology
  • Bargain Basement
  • Bargaining power
  • Barriers to competition
  • Barriers to entry
  • Barter
  • Base line
  • Base Sales
  • Base Year
  • Base-Point pricing
  • Basel accords
  • Baseline Sales
  • Basic accounting equation
  • Basic stock
  • Basic Stock
  • Basics
  • Basing Point Pricing
  • Basing-point pricing system
  • Basis Point (BPS)
  • Batch Picking
  • Battle of the brands
  • Bay
  • Bayesian decision theory
  • BCG growth-share matrix
  • Bear market
  • Behaviour Segmentation
  • Behavioural Biometric
  • Behavioural economics
  • Behavioural influence perspective
  • Behavioural intentions
  • Behavioural research
  • Behaviouristic segmentation
  • Belief
  • Below the Market Strategy
  • Below-the-line advertising
  • Benchmark
  • Benchmark error
  • Benchmarking
  • Benefit
  • Benefit Strategy
  • Benefit/cost ratio
  • Best Buy
  • Best practice
  • Bid Pricing
  • Bidding
  • Bidding
  • Big Ticket Items
  • Bill of Lading
  • Bill of Materials Function
  • Billing cycle
  • Bin Cage
  • Bin label / Bin tag
  • Bins
  • Biometric
  • Biostatistics
  • Black Friday
  • Black Market
  • Blanket coverage
  • Blanket Order
  • Blanket Pricing Agreement
  • Blanket purchase order
  • Blocking
  • Blue-sky thinking
  • Bluetooth
  • BOGOF
  • Bona fide
  • Bond
  • Boning
  • Bonus
  • Bonus payment
  • Book Value
  • Booking Reference Number
  • Boomerang
  • Boomerang effect
  • Bootlegger
  • Boston Consulting Group Portfolio Analysis Matrix
  • Bottom line
  • Bottom-up Technique
  • BPO
  • BPS
  • Brain dump
  • Brainstorming
  • Brand
  • Brand awareness
  • Brand Cannibalisation
  • Brand Category
  • Brand Extension
  • Brand Franchise
  • Brand image
  • Brand Leader
  • Brand Loyalty
  • Brand manager
  • Brand Mark
  • Brand Name
  • Brand positioning
  • Brand rationalisation
  • Brand share
  • Brand-Switching matrix
  • Branded Pack
  • Branding
  • Break even
  • Break even analysis
  • Break even point
  • Break-even Model
  • Break-even Pricing
  • Breakeven analysis
  • Breakeven point
  • Breakeven pricing
  • Breaking Bulk
  • Breakpack
  • BRIC
  • Bridal Registry
  • Broad Assortment
  • Broadband
  • Broken Case-lot Selling
  • Broker
  • Bubble Wrap
  • Buddy system
  • Budget
  • Budget Store
  • Budgetary control
  • Buffer Stock
  • Build strategy
  • Build-up approach
  • Bulk discount
  • Bull market
  • Bullwhip Effect
  • Bundle
  • Bundling
  • Bureaucratic leadership
  • Business analysis
  • Business cycles
  • Business objective
  • Business plan
  • Business portfolio
  • Business portfolio analysis matrix
  • Business Readiness States
  • Business-to-business marketing
  • Butterfly curve
  • Buy-back allowance
  • Buyer
  • Buyer roles
  • Buyers’ market
  • Buying allowance
  • Buying centre
  • Buying cycle
  • Buying Office
  • Buying power
  • Buying signals
  • BWS
  • Cable system
  • CAGR
  • Call bird
  • Call credit
  • Call Frequency
  • Call Planning
  • Call Report
  • Call station
  • Call system
  • Call tag
  • Callback
  • Cannonball Process
  • Capex
  • Capital Expenditure
  • Capital Intensive
  • Capital Items
  • Capitalise
  • Capsule Label
  • Captive Market
  • Care label
  • Carry trade
  • Carryouts
  • Carryover Merchandise
  • Case
  • Case Allowance
  • Cash Against Document (CAD)
  • Cash and Carry Wholesaler
  • Cash Before Delivery (CBD)
  • Cash Budget
  • Cash Cow
  • Cash discount
  • Cash Flow
  • Cash Generator
  • Cash On Delivery (COD)
  • Cash Refund Offer
  • Cash With Order (CWO)
  • Casual Research
  • Cat Man
  • Catalog aggregation
  • Catalog aggregators
  • Catalog Showroom
  • Catalogue
  • Catalogue Buying
  • Category
  • Category Management
  • Category Management Process
  • Category Plan
  • Category Sign Posts
  • Caveat Emptor
  • Caveat Subscriptor (Venditor)
  • CDC
  • Ceiling Prices
  • Central Buyer
  • Central Buying
  • Central Buying Office
  • Certificate of Deposit
  • CFROI
  • Chain Stores
  • Chairman Review (Or Statement)
  • Change Fund
  • Channel enablers
  • Chapter 11
  • Churn
  • CIF
  • Cluster
  • Cluster
  • CLV
  • CM
  • Co-op Advertising
  • Coalition
  • COD
  • Collaboration Agreement
  • Collaborative Planning, Forecasting and Replenishment (CPFR)
  • Commercial paper
  • Committed Stock/C Stock
  • Comms
  • Comp
  • Compactor
  • Company Culture
  • Company Marketing Environment
  • Company Marketing Opportunity
  • Comparison Advertising
  • Comparison Shopping
  • Competitive Advantage
  • Competitive Steal
  • Competitive Strategies
  • Competitive-parity method
  • Competitor Analysis
  • Competitor-centered Company
  • Compound Annual Growth Rate
  • Concentrated Marketing
  • Concept Testing
  • Consignment Stocks
  • Consolidated Balance Sheet
  • Consolidated Profit And Loss Account
  • Consumables
  • Consumer
  • Consumer Advocate
  • Consumer Cooperative
  • Consumer goods
  • Consumer market
  • Consumer Promotion
  • Consumer Purchase Decision Tree
  • Consumerism
  • Contact Deactivation
  • Containerization
  • Continuity
  • Continuous Replenishment (CRP)
  • Contract Base
  • Contract Manufacturing
  • Contractual VMS
  • Contribution Margin
  • Convenience Goods
  • Convenience Role
  • Convenience Store
  • Conventional Distribution Channel
  • Convert to Sale
  • COOPS
  • Copy Testing
  • Copyright
  • Core
  • Core Competencies
  • Core inflation
  • Core Range
  • Corporate VMS
  • Corporation Tax
  • COSHH
  • Cost Of Capital
  • Cost-plus Pricing
  • Countertrade
  • Country of Origin
  • Coverage
  • CPFR
  • CPFR
  • Credit crunch
  • Credit Sales
  • Creditors
  • Critical mass
  • Critical Path
  • CRM
  • Cross merchandise
  • Cross Merchandising
  • Cross Reference Chain
  • Cross Training
  • Cross-Category Analysis
  • Cross-Docking
  • CRP
  • CSM
  • Cultural Environment
  • Culture
  • Cumulative total return
  • Current Assets
  • Current Liabilities
  • Current Ratio
  • Customer analysis
  • Customer Flow
  • Customer relationship management
  • Customer Salesforce Structure
  • Customer Value Analysis
  • Customer-centered company
  • Customized Marketing Mix
  • CWO
  • DAB
  • Daily activities report
  • daily best seller report
  • Daily report of calls
  • Daily Sales Audit
  • Daily sales plan
  • Damages
  • Data analysis
  • Data bank
  • Data base
  • Data capture
  • Data reduction
  • Data system
  • Database
  • Database marketing
  • Date for value determination
  • Date of Invoice (DOI)
  • Dating
  • Days of average inventory on hand
  • Days of grace
  • Days on Hand
  • DD
  • Dead cat bounce
  • Dead freight
  • Dead Label
  • Debentures
  • Debit Notes
  • Debt buyback
  • Debt capital
  • Debt restructuring
  • Debtors
  • Decentralisation
  • Decentralised organisation
  • Deceptive pricing
  • Deciders
  • Decile Rank
  • Decision criteria
  • Decision matrix
  • Decision process
  • Decision support system (DSS)
  • Decision theory
  • Decision tree
  • Decision-making unit
  • Decline stage
  • Decreasing marginal utility
  • Decreasing returns
  • DECT
  • Deductions
  • Deep assortment
  • Deep-rooted demand
  • Default
  • Deferred rebate
  • Deficient Products
  • Definition
  • Deflation
  • Delayed quotation pricing
  • Delegation
  • Delivered price
  • Delivered pricing
  • Delivery note
  • Delivery Smoothing
  • Delphi technique
  • Demand
  • Demand analysis
  • Demand Curve
  • Demand curve shift
  • Demand forecasting
  • Demand function
  • Demand management
  • Demand pull
  • Demand schedule
  • Demand-backward pricing
  • Demand-orientated pricing
  • Demand, latent
  • Demand, law of
  • Demand, short-run versus long-run
  • Demands
  • Demarketing
  • Democratic (Leadership Style)
  • Demographic characteristics
  • Demographic Data
  • Demographic segmentation
  • Demographics
  • Demography
  • Demurrage
  • Department Number
  • Department Store
  • Deployment
  • Depreciation
  • Depth of Assortment
  • Deregulation
  • Derivative
  • Derived demand
  • Derived population
  • Descriptive Research
  • Designate
  • Desirable Products
  • Destination Role
  • Deterministic models
  • Developmental marketing
  • Deviation, standard
  • Diadic
  • Dialogue system
  • Diary method
  • Diary panel
  • Difference threshold
  • Differential advantage
  • Differential pricing
  • Differentiated Marketing
  • Differentiation
  • DIFOT
  • DILO
  • Diminishing returns, law of
  • DINKY
  • Direct accounts
  • Direct costing
  • Direct costs
  • Direct distribution channels
  • Direct expenses
  • Direct Investment
  • Direct labour
  • Direct mail
  • Direct mail advertising
  • Direct mail shot
  • Direct marketing
  • Direct marketing channel
  • Direct overhead
  • Direct Product Cost
  • Direct Product Profitability
  • Direct response marketing
  • Direct response selling
  • Direct Selling
  • Directional policy matrix
  • Directs
  • Disaggregated market
  • Discontinuous innovation
  • Discontinuous products
  • Discount
  • Discount rate
  • Discount Store
  • Discounted cash flow
  • Discounter
  • Discounting principle
  • Discrete data
  • Discrete exchange
  • Discretionary buying power
  • Discretionary expenditures
  • Discretionary income
  • Discriminant analysis
  • Discriminant validity
  • Discrimination test
  • Discriminatory pricing
  • Diseconomies of scale
  • Disguise
  • Disinflation
  • Disintermediation
  • Disjunctive rule
  • Disparate responses
  • Dispersion
  • Display
  • Display advertising
  • Display allowance
  • Display pack
  • Disposable income
  • Disposition phase
  • Disproportionate stratified sampling
  • Dissociative reference group
  • Distibution
  • Distressed Goods
  • Distribution based pricing strategies
  • Distribution Center
  • Distribution Channel
  • Distribution check
  • Distribution costs
  • Distribution intensity
  • Distribution logistics
  • Distribution missions
  • Distribution network
  • Distribution of the mean
  • Distribution of the proportion
  • Distribution variable
  • Distribution, theory of
  • Distributive justice
  • Distributive trades
  • Distributor
  • Distributors brand
  • District sales manager
  • Divergent acquisition
  • Divergent marketing
  • Diversification
  • Diversified growth
  • Divest strategy
  • Divestment rituals
  • Dividend
  • Dividend Yield
  • Dividers
  • Divisibility
  • Divisional marketing manager
  • Divisional sales manager
  • DIY (Do It Yourself)
  • DIY Goods
  • DMA
  • DOB (Distributors Own Brand)
  • Dog
  • Dogs
  • Domain sampling model
  • Dominant leadership
  • Dominant product-line companies
  • Domination
  • Door-to-door Retailing
  • Dormant accounts
  • Double Counting
  • Double-dip recession
  • Down market
  • Down time
  • Downward stretching
  • DPC
  • DPF
  • DPP
  • Drawback
  • Drawing accounts
  • Drilling down
  • Drip
  • Drop Ship Orders
  • Drop shipment
  • Drop shipper
  • Dry goods
  • Dry-run
  • DSD
  • DSP
  • DTC
  • DU
  • Dual distribution
  • Dual Merchandising
  • Dump Bin
  • Dump display
  • Dumping
  • Durable goods
  • Durable Goods
  • Dustbin check
  • Dutch auction
  • Duty free shop
  • Dynamic continuous innovations
  • Dynamically continuous
  • Dysfunctional
  • E&OE
  • Early followers
  • Early majority
  • Early markdown
  • Early witdrawal penalty
  • earmuff problem
  • Earnings Yield
  • EAS Applicator
  • EAS Glossary
  • EAS Label
  • EAS Pedestal
  • EBA
  • EBITDA
  • EBPP
  • EBR
  • EBRD
  • Econometrics
  • Economic Community
  • Economic cycle
  • Economic dynamics
  • Economic environment
  • Economic forecast
  • Economic growth
  • Economic institutions
  • Economic life
  • Economic lot technique
  • Economic man theory
  • Economic optimism-pessimism
  • Economic order quantity (EOQ)
  • Economic price
  • Economic rent
  • Economic shoppers
  • Economic trend
  • Economic utility
  • Economic value
  • Economies of scale
  • Economy pack
  • Economy size
  • ECR
  • Edge of town
  • EDI
  • EDLC
  • EDLO
  • EDLP
  • Educational advertising
  • Effective buying income
  • Effective cover
  • Effective demand
  • Efficient Consumer Response
  • Efficient Store Merchandising
  • EFR
  • EFTPOS
  • EHO
  • Elaboration likelihood model
  • Elastic demand
  • Elasticity of demand
  • Electronic Article Surveillance
  • Electronic catalog
  • Electronic Commerce / E-Commerce
  • Electronic Data Integration
  • Electronic Funds Transfer (EFP)
  • Electronic Point of Sale
  • Embargo
  • Embedding
  • Embezzlement
  • Emergency goods
  • Emotional appeal
  • Emotional Appeals
  • Emotional close
  • Emotional dissatisfaction
  • Emotional risk
  • Emotional satisfaction
  • Empathy
  • Empirical research
  • Empowering employees
  • Empty nesters
  • Enabling Technologies
  • End display
  • End run
  • End-aisle display
  • End-user
  • Endless chain method
  • Enduring involvement
  • Enlightened Marketing
  • Ensemble display
  • Enterprise competitors
  • Enterprise Resource Planning (ERP)
  • Enterprise zones
  • Entrepot trade
  • Entrepreneur
  • Environment
  • Environmental analysis
  • Environmental forecasting
  • Environmental monitoring
  • Environmental scanning
  • Environmental selling
  • EPOS
  • Equal appearing intervals
  • Equalised workload method
  • Equilibrium price
  • Equipment based services
  • Equity
  • Equity theory
  • Equivalence
  • ERF
  • Ergonomics
  • ERP
  • Erratic demand
  • Error rate
  • Escalation clause
  • Essential commodities
  • Established brand, image, market, product
  • Estimation
  • ETA
  • ETD
  • Ethical advertising
  • Eurobond
  • European Article Number
  • European Free Trade Association
  • Eurozone
  • EVA
  • Evaluation Stage
  • Even-line pricing
  • Ex ante
  • Ex gratia
  • Ex post
  • Ex works price
  • Exception (to Sales or Order Forecast)
  • Exception Criteria
  • Excess capacity
  • Excess demand
  • Excess supply
  • Exchange value
  • Exchanges
  • Excise duty
  • Excitement Creator
  • Exclusive
  • Exclusive agency agreement
  • Exclusive assortment
  • Exclusive dealing agreement
  • Exclusive distribution
  • Exclusive product
  • Exclusive sales territory
  • Exclusive selling
  • Executive judgement
  • Exempt rating
  • Exhibition
  • Expectancy confirmation
  • Expectancy disconfirmation
  • Expectancy disconfirmation model
  • Expectation value
  • Expected product performance
  • Expected return model
  • Expected value
  • Expected value of a research procedure
  • Expected value of perfect information
  • Expected value under certainty
  • Expenditure multiplier
  • Expense account
  • Expense quota
  • Experience Curve
  • Experience curve pricing
  • Experience effect
  • Experience qualities
  • Experience Survey
  • Experiential hierarchy
  • Experiential perspective
  • Experiment
  • Experimental design
  • Experimental Research
  • Experimental research method
  • Experimental variables
  • Expert forecasting survey
  • Exploratory research
  • Exploratory Research
  • Exponential growth
  • Exponential market
  • Exponential moving average
  • Exponential smoothing
  • Export
  • Export declaration
  • Export house
  • Export import agent
  • Export licence
  • Export marketing
  • Export sales manager
  • Expressive (Social Style):
  • Expressive projective techniques
  • Expressive role
  • Extended terms
  • Extended use tests
  • Extensive decision making
  • Extensive problem solving
  • Extensive Problem Solving
  • Extensive selling
  • External attribution
  • External audit
  • External data
  • External search
  • External stimuli
  • External validity
  • Extranet
  • Extrinsic rewards
  • Eyeball Control
  • F.O.B. (free-on-board) destination
  • F.O.B. (free-on-board) factory
  • FABS
  • Facade
  • Face validity
  • Face value
  • face-out
  • Face-to-face selling
  • Facia
  • Facilitating agency
  • Facilitating channel institution
  • Facilitating functions
  • Facility visit
  • Facing
  • Fact sheet
  • Factor
  • Factor analysis
  • Factor loading
  • Factor’s lien
  • Factorial design
  • Factoring
  • Factory Gate Pricing
  • Factory outlet
  • Factory pack
  • Factory position warehouse
  • Fad product
  • Fair price hypothesis
  • Fair trading
  • Familiarity/favourability
  • Family brand
  • Family budget
  • Family decision stages
  • Family life cycle
  • Family packaging
  • FAS
  • Fashion Sense
  • Fast Mover
  • Fast Moving Consumer Foods (FMCG)
  • Favourable variance
  • Feasibility
  • Featured items
  • Features and benefits selling
  • Fee
  • Feedback
  • Fictitious pricing
  • Field experiment
  • Field force
  • Field organisation
  • Field research
  • Field sales
  • Field sales manager
  • Field selling
  • Fieldwork
  • FIFO (first in-first out)
  • Fighting brand
  • Figure-ground principles
  • Fill Rate
  • Filter
  • Filter question
  • Financial leverage
  • Financial Ratio
  • Financial resources
  • Financial risk
  • Financial Year
  • Finished product
  • Finished-goods inventory
  • Firm bidding
  • Firm quotation
  • First in, first out (FIFO):
  • First mover advantage
  • First-time buyer
  • FIS
  • FIS Pricing
  • Fiscal policy
  • Fiscal year
  • Fixed Assets
  • Fixed Booking
  • Fixed cost contribution
  • Fixed costs
  • Fixed Overheads
  • Fixed Sample
  • Fixed spot
  • Fixed-alternative questions
  • Fixed-order period model
  • Fixed-Sum-Per-Unit
  • Fixture
  • Fixtures
  • Fixturisation/Fixtures/Fixturing
  • Flag
  • Flagship store
  • Flanker Brand
  • Flanking attack
  • Flanking defence
  • Flash in the pan
  • Flash pack
  • Flat rate
  • Flea market
  • Flexible budget
  • Flexible pricing
  • Flexography
  • Flighting
  • Flip chart
  • Float
  • Floating debt
  • Floating display
  • Floor plan
  • Floor price
  • Floor stand
  • Floor-ready merchandise (FRM)
  • Floorwalker
  • Flop
  • Flow chart
  • FLT
  • Fluctuating demand
  • Flyer
  • FOB
  • FOB Origin Pricing
  • FOB pricing
  • Focus group
  • Focus Group Interviewing
  • Follow-the-leader pricing strategy
  • Food brokers
  • Foot-in-the-door technique
  • Footage
  • Footfall
  • Forced choice scale
  • Forced consumption
  • Forced distribution
  • Forecasting
  • Format
  • Formula approach
  • Formula marketing
  • Formula pricing
  • Forward buy
  • Forward integration
  • Forward market
  • Foul-weather pricing
  • Four P’s
  • Fractional Tagging
  • Fragmentation
  • Franchise
  • Franchising
  • Fraud
  • Free Associations
  • Free continuous premium
  • Free market
  • Free merchandise
  • Free riding
  • Free samples
  • Free trade
  • Free word association
  • Free-alongside-ship (FAS) pricing
  • Free-Form Presentation
  • Free-in-Store pricing
  • Free-In-The-Mail premium
  • Free-standing location
  • Free-Standing retailer
  • Freeboard
  • Freelance
  • Freesheets
  • Freight absorption pricing
  • Freight charges
  • Freight forward
  • Freight forwarders
  • Frequency
  • Frequency curve
  • Frequency Distribution
  • Frequency of Purchase
  • Frequency polygon
  • Fringe accounts
  • Fringe benefits
  • Front end loader
  • Front loader
  • Front Margin
  • FRS
  • FSDU – Free Standing Display Unit
  • FTE
  • FTSE 100
  • Fulfillment
  • Full Nesters
  • Full plate
  • Full Profile
  • Full profile conjoint
  • Full-Cost pricing
  • Full-Line Department Store
  • Full-line discount store
  • Full-line forcing
  • Full-Line Strategy
  • Full-Service (Advertising) agency
  • Full-Service advertising agencies
  • Full-Service research supplier
  • Full-service store
  • Full-Service wholesaler
  • Fullfilment House
  • Functional budget
  • Functional costs
  • Functional discount
  • Functional middlemen
  • Functional modification
  • Functional Organisation
  • Functional product differentiation
  • Functional wholesalers
  • Functions of attitudes
  • Funnel approach
  • Fusion coefficients
  • Futures
  • FY
  • G20
  • G7
  • GAAP
  • Gable end
  • GAF
  • GAFF (GAFFO)
  • GAFO
  • Galley
  • Game theory
  • Gap analysis
  • Garment center
  • Gatekeeper(s)/Gatekeeper
  • GATT
  • GBI
  • GDP
  • GE Strategic business planning grid
  • Gearing
  • General Agreement on Tariffs and Trade (GATT):
  • general credit contract
  • General Electric Business Screen
  • General Electric Strategic Business Portfolio Planning Grid
  • General journal
  • General ledger
  • General line distributor
  • general line house
  • General line retailer
  • General line wholesaler
  • General public:
  • Generic
  • Generic advertising
  • Generic brand
  • Generic competitors
  • Generic name
  • Generic need
  • Generic products
  • Generic term
  • Generics
  • Geocentrism
  • Geodemographic Data
  • Geodemography
  • Geographic deployment
  • Geographic organisation
  • Geographic pricing
  • Geographic segmentation
  • Geographic variables
  • Geographical concentration
  • Geographical organization
  • Geometric mean
  • Gestation period
  • Get our ducks in a row
  • Giffen goods
  • Gift voucher
  • Gimmick
  • Give-away
  • Give-away magazines
  • Global
  • Global attitudes
  • Global brands
  • Global marketing
  • Global products
  • Global values
  • GlobalNetXchange
  • Glut
  • GNFR
  • GNP
  • Go error
  • Goal-directed action
  • Goals
  • Going Concern
  • Going rate
  • Goint-rate pricing
  • Gondola
  • Gondola End
  • Good
  • Goodness of Fit
  • Goods In
  • Goods on approval
  • Goods on consignment
  • Goods-Services continuum
  • Goodwill
  • Goopert
  • Government Market
  • Government markets
  • GP
  • Grade label
  • Graeco-Latin square experimental design
  • Grammage
  • Graphic rating scale
  • Graphics
  • Gravitational model
  • Green fields project
  • Greeters
  • Gresham’s law
  • Grey (gray) market
  • Greying of (the population
  • Gripe session
  • GRN
  • Grocery
  • Grooming rituals
  • Gross circulation
  • Gross cover
  • Gross domestic product (GDP):
  • Gross Margin
  • Gross National Product (GNP):
  • Gross opportunities to see
  • Gross profit
  • Gross rating points
  • Gross reach
  • Gross sales
  • Grossing up
  • Ground Work Stage
  • Group discussion
  • Group influences
  • Group interview
  • Group prospecting
  • Group sales training
  • Group selling
  • Growth Stage
  • Growth stage of product life cycle
  • Growth strategies
  • Growth-share matrix
  • GSM
  • Guarantee
  • Guaranteed price
  • Guaranteed Sales
  • Guided dreams
  • Gut feeling
  • GYPSY
  • H&L
  • H&LS
  • Habit
  • Habitual decision making
  • Habitual purchases
  • Habitual purchasing
  • Hackneyed
  • Haircut
  • half sizes
  • Hall test
  • Halo effect
  • Hand Marking
  • Hand-to-mouth buying
  • Handball
  • Handbill
  • Handling Allowance
  • Hang Tag
  • Hanger appeal
  • Hard Goods
  • Hard Lines
  • Hard Offer
  • Hard Sell
  • Hard sell approach
  • Hard Tag
  • Hard-boiled, Hard-headed
  • Hard-to-wrap
  • Hardship Point
  • Harmony
  • Harvesting strategy
  • Hawker
  • Head hunter
  • Head-on position
  • Head-to-Head competition
  • Heavy users
  • Hedge fund
  • Hedging
  • Hedonic consumption
  • Hedonists
  • Heterogeneous
  • Heterogeneous shopping goods
  • Heuristic
  • Hidden decision
  • Hidden objection
  • Hidden persuaders
  • Hidden price increase
  • Hidden value
  • Hierarchical models of choice
  • Hierarchy of effects
  • Hierarchy of effects models
  • Hierarchy of needs
  • High involvement products
  • High key
  • High pressure selling
  • High Speed Application
  • High-contact retailing
  • High-involvement decision making
  • High-involvement hierarchy
  • High-price strategy
  • Higher-order conditioning
  • HiLo
  • Hindsight bias
  • Hire purchase
  • Histogram
  • Historical analogy
  • Historical trend
  • History error
  • Hoisting the flag
  • Hold strategy
  • Holding Company
  • Holding costs
  • Holistic evaluation
  • Home audit
  • Home market
  • Home sales
  • Home shopping
  • Homogeneous goods
  • Hoppers
  • HoReCa
  • Horizontal analysis
  • Horizontal channel conflict
  • Horizontal cooperative advertising
  • Horizontal diversification
  • Horizontal integration
  • Horizontal market
  • Horizontal marketing management
  • Horizontal Marketing System
  • Horizontal price fixing
  • Horizontal publication
  • Horizontal Rebate
  • Horizontal selling
  • Host-selling
  • Hot shop
  • Hot Spot
  • House account
  • House-to-house
  • Household
  • Household names
  • Housewife time
  • Hype
  • Hypermarket
  • Hypermart / Hypermarket
  • Hypothecation
  • Hypothesis
  • Hypothesis testing
  • IAS
  • Iceberg Principle
  • ICT
  • Id
  • IDC
  • Idea generation
  • Idea Generation
  • Idea marketing
  • Idea Screening
  • Ideal Other
  • Ideal Points
  • Identification
  • Ignition
  • Illegal Merchandise
  • Image
  • Image audit
  • Image Builder Pricing
  • Image congruence hypothesis
  • Image Enhancer
  • Image utility
  • Image-oriented change strategy
  • Image-oriented maintenance strategy
  • IMF
  • Impact
  • Impact Fee
  • Impairment charge
  • Impersonal threats
  • Implementation
  • Implicit alternative
  • Implicit Costs
  • Implied alternative
  • Implied Contract
  • Implied Warranty
  • Import duty
  • Import quota
  • Impulse
  • Impulse buying
  • Impulse goods
  • Impulse purchase
  • Imputation estimates
  • Imputed costs
  • In-house
  • In-pack premium
  • In-store promotion
  • In-Store Theatre
  • In-Suppliers
  • Inbound telemarketing
  • INBS
  • Incentive close
  • Incentive marketing
  • Incentives
  • Incidence
  • Income
  • Income distribution
  • Income effect
  • Income Statement
  • Income velocity of circulation
  • Incoterms
  • Incremental approach
  • Incremental demands
  • Incremental Sales
  • Incremental-cost pricing
  • Indemnity
  • Independent event
  • Independent retailer
  • Independent samples
  • Independent variable
  • Index of consumer sentiment
  • Index of predictive association
  • Indexing
  • Indirect competitive advertising
  • Indirect costs
  • Indirect denial method
  • Individual brand
  • Individual brand name
  • Individual level of analysis
  • Individual schema
  • Industrial advertising
  • Industrial buyer behaviour
  • Industrial buyers
  • Industrial distributor
  • Industrial goods
  • Industrial Goods
  • Industrial marketing
  • Industrial packaging
  • Industrial product classes
  • Industrial purchase behaviour
  • Industrial selling
  • Industry
  • Inelastic demand
  • Inept set
  • Inertia
  • Inertia selling
  • Inferior goods
  • Inflation:
  • Inflationary spiral
  • Influencers
  • Infomediary (business)
  • Infomediary (consumer)
  • Inforem
  • Informal group
  • Informal organisation
  • Information control
  • Information difference
  • Information flow
  • Information overload
  • Information portals
  • Information process
  • Information processing
  • Information utility
  • Information-oriented change strategy
  • Information-oriented maintenance strategy
  • Informational influence
  • Informational label
  • Informative advertising
  • Informaton Search
  • Ingratiation
  • Ingratiator’s dilemma
  • Initial Launch Quantity
  • Initial Margin
  • Initial sale
  • Initiatior
  • Inner pack
  • Inner-directed consumers
  • Innovation
  • Innovators
  • Input
  • Inquiry
  • Inquiry test
  • Inseparability
  • Insolvency
  • Instalment selling
  • Institutional advertising
  • Institutional market
  • Institutional Shareholders
  • Instock
  • Instore Compliance
  • Instrumental role
  • Instrumental values
  • Intake margin
  • Intangibility
  • Intangibility
  • Intangible asset
  • Intangible product attributes
  • Integrals
  • Integrated group
  • Integrative growth
  • Intense growth
  • Intensive distribution
  • Intensive growth
  • Intensive interview
  • Intensive selling
  • Intention
  • Intention to buy
  • Inter media comparisons
  • Interaction
  • Interaction error
  • Interactive marketing
  • InterCept
  • Interdependence analysis
  • Interim audit
  • Interim statement
  • Intermediary
  • Intermodal transportation
  • Internal (information) search
  • Internal attribution
  • Internal audit
  • Internal channel conflict
  • Internal comparison reliability
  • Internal data
  • Internal environment
  • Internal rate of return (IRR)
  • Internal search
  • Internal validity
  • Internalisation
  • International
  • International marketing
  • International Monetary Fund
  • Interpersonal processes
  • Interpolation
  • Interval estimate
  • Interval panel
  • Interval scale
  • Interviewer bias
  • Interviewer effect
  • Interviewer-Interviewee interaction model
  • Intra firm data
  • Intransient
  • Intrinsic rewards
  • Intrinsic satisfaction
  • Introduction Stage
  • Introductory offer
  • Introductory stage (of product life cycle):
  • Inventory
  • Inventory management
  • Inventory Shrink
  • Inventory turnover
  • Inverse demand pattern
  • Invisible account
  • Invisible exports
  • Invisible trade
  • Invitation to treat
  • Invoice
  • Invoice dating
  • Invoice discount
  • Involuntary attention
  • Involvement
  • Isolation effect
  • Issues management
  • IT
  • Item Effective Date
  • Item Expiration Date
  • Item non response
  • Itemised rating scale
  • Itemised rating scale
  • IW
  • Label
  • Labelling
  • Labour costs
  • Labour-intensive
  • Ladder Rack
  • Laggards
  • Lagged response
  • Laissez faire
  • Laissez-faire leadership
  • Lame duck
  • Lanchester theory
  • Landed Cost
  • Lanham Act of 1947
  • Last in, First out (LIFO)
  • Late majority
  • Latent Defect
  • Latent demand
  • Lateral diversification
  • Latin Square design
  • Lattice vortex network
  • Launch
  • Law of Demand
  • Law of diminishing returns
  • Law of large numbers
  • Law of small numbers
  • Law of supply and demand
  • Law of Threes
  • Lawyer
  • Layaway Plan
  • LC
  • Lead
  • Lead generation
  • Lead Time
  • Leader Pricing
  • Leading Indicators
  • Learning
  • Lease
  • Leasing
  • Least squares
  • Lecture
  • Legal entity
  • Legal purpose
  • Letter of credit
  • Letter of indemnity
  • Letter of intent
  • Level of involvement
  • Leverage
  • Leveraged buy-out (LBO):
  • Liabilities
  • Liability
  • Licensee
  • Licensing
  • Licensing
  • Licensing (international):
  • Licensor
  • Life cycle
  • Life cycle analysis
  • Life cycle cost
  • Life cycle profiling
  • Life stage buying power segmentation
  • Lifestyle Data
  • Lifestyle segmentation
  • Lifetime value of the customer
  • LIFO
  • Like-for-like Sales
  • Likert scale
  • Limited decision making
  • Limited Liability Company
  • Limited Problem Solving
  • Limited-function wholesaler
  • Linear market
  • Linksave
  • Liquidation (company going into liquidation)
  • Liquidity
  • Liquidity trap
  • Live Label
  • lmplied Assumption
  • Loan Capital
  • Logistical functions
  • LOHAS
  • Long-range plan
  • Lorenz distribution
  • Loss Leader
  • Loss-leader pricing
  • Lost account ratio
  • Lost order reports
  • Low involvement products
  • Low pressure selling
  • Low-hanging fruit
  • Low-involvement hierarchy
  • Lower-lower class
  • Lower-upper class
  • Loyalty
  • Loyalty factor
  • Loyalty objective
  • LP
  • Macro Space
  • Macroenvironment
  • Macrosales Model
  • MADA (money, authority, desire, access)
  • Made-to-measure
  • Magnuson-Moss Improvements Act of 1975
  • Mail Order
  • Mail-in-Premium
  • Maintained Mark-On
  • Maintained Markup
  • Maintenance Marketing
  • Maintenance selling
  • Maintenance strategy
  • Make Bulk
  • Make Good
  • Make or buy decision
  • Maker
  • Making the Plan
  • Man profile
  • Management
  • Management audit
  • Management by exception (M.B.E.)
  • Management by objectives (M.B.O.)
  • Management Contracting
  • Management development
  • Management information systems (MIS)
  • Managerial applications matrix
  • Managerial Climate
  • Managerial judgement
  • Manipulative selling techniques
  • Manufacturer’s agent
  • Manufacturer’s brand
  • Manufacturer’s selling price
  • Manufacturers’ recommended price
  • Mapping
  • Margin
  • Marginal analysis
  • Marginal cost
  • Marginal costing
  • Marginal profit
  • Marginal revenue
  • Marginal utility
  • Mark-down ratio
  • Mark-up
  • Mark-up pricing
  • Mark-up ratio
  • Markdown
  • Market
  • Market acceptance
  • Market attractiveness
  • Market attrition
  • Market broadening
  • Market challenger
  • Market connection
  • Market coverage
  • Market density
  • Market Development
  • Market diversification
  • Market dynamics
  • Market ecology
  • Market entry barriers
  • Market expansion
  • Market factor
  • Market Follower
  • Market forecast
  • Market growth rate
  • Market index
  • Market indicators
  • Market intelligence
  • Market Leader
  • Market maker
  • Market Management Organisation
  • Market manager
  • Market mavens
  • Market minimum
  • Market niche
  • Market nicher
  • Market Nichers
  • Market opportunity
  • Market opportunity evaluation
  • Market overt
  • Market pattern
  • Market Penetration
  • Market penetration pricing
  • Market place
  • Market planning
  • Market position
  • Market Positioning
  • Market potential
  • Market Price
  • Market profile
  • Market reach
  • Market recognition
  • Market requirement
  • Market research
  • Market sales potential
  • Market saturation
  • Market Segment
  • Market Segmentation
  • Market share
  • Market Skimming Pricing
  • Market target selection
  • Market Targeting
  • Market testing
  • Market theory
  • Market trend
  • Market value
  • Market weight
  • Market-based marketing organisation
  • Market-centered company
  • Market-driven economy
  • Marketing
  • Marketing advantage
  • Marketing Audit
  • Marketing budget
  • Marketing chain
  • Marketing channels
  • Marketing communications
  • Marketing communications channel
  • Marketing communications manager
  • Marketing communications mix
  • Marketing Concept
  • Marketing consultants
  • Marketing Control
  • Marketing control system
  • Marketing controller
  • Marketing cost analysis
  • Marketing database
  • Marketing department
  • Marketing department marketing
  • Marketing environment
  • Marketing era
  • Marketing ethics
  • Marketing expense-to-sales ratio
  • Marketing function
  • Marketing function account
  • Marketing Implementation
  • Marketing information
  • Marketing information system
  • Marketing Information System (MIS)
  • Marketing Intelligence
  • Marketing Intermediaries
  • Marketing Management
  • Marketing Management Process
  • Marketing manager
  • Marketing Mix
  • Marketing models
  • Marketing Myopia
  • Marketing objective
  • Marketing opportunities
  • Marketing opportunity analysis
  • Marketing organisation
  • Marketing orientation
  • Marketing plan
  • Marketing planning process
  • Marketing program
  • Marketing Research
  • Marketing research brief
  • Marketing research objectives
  • Marketing research process
  • Marketing research to-sales ratio
  • Marketing science
  • Marketing services
  • Marketing services agencies
  • Marketing services manager
  • Marketing Strategy
  • Marketing Strategy Development
  • Marketing synergy
  • Marketing tools
  • Marketing upweight discounts
  • Markov chain
  • Mass Activator/Deactivator
  • Mass and selective media
  • Mass marketing
  • Mathematical forecasting techniques
  • Matrix
  • Matter
  • Mature consumer
  • Maturity stage
  • Maturity stage of product life cycle
  • Maximal awareness
  • Maximum brand exposure
  • Maximum chance criterion
  • Mazur Plan
  • Me-Too
  • Mean
  • Mean audit date
  • Means-end-chain model
  • Measurability
  • Media planning
  • Media research
  • Media selection
  • Media strategy
  • Media-weight
  • Median
  • Mediation
  • Medium
  • Merchandise
  • Merchandise allowance
  • Merchandiser
  • Merchandisers
  • Merchandising
  • Merchandising Conglomerate
  • Merchant wholesaler
  • Metamediary
  • Mezzanine
  • Micro Space
  • Microenvironment
  • MILO
  • Mission Statement
  • Mod
  • Modern Trade
  • Modulars
  • Monetary policy
  • Monopolistic Competition
  • Monopoly
  • Monopsony
  • Moral Appeals
  • Moral pricing
  • Morphological analysis
  • Mortality error
  • Mortgage-backed securities (MBS)
  • Motivation
  • Motivation research
  • Motivational research
  • Motive
  • Motive (or Drive)
  • Moving average
  • MPC
  • MRO (Maintenance, repair, and operating equipment)
  • MRT
  • MTD
  • MTR
  • Mudule
  • Multi brand strategy
  • Multi channel marketing system
  • Multi industry companies
  • Multi modal transportation
  • Multi step flow model
  • Multi-client survey
  • Multi-dimensional scaling
  • Multi-level marketing
  • Multi-media advertising
  • Multi-segmented operations
  • Multi-stage sample
  • Multi-variable segmentation
  • Multiattribute models
  • Multichotomous question
  • Multicollinearity
  • Multiform corporations
  • Multilateral trade
  • Multinational
  • Multinational Company
  • Multiple channel system
  • Multiple choice question
  • Multiple correlation
  • Multiple exchanges
  • Multiple marketing channels
  • Multiple niching
  • Multiple segmentation approach
  • Multiple sourcing
  • Multiple unit pricing
  • Multiple(s)
  • Multiplier
  • Multivariate
  • Multivariate analysis
  • Mus
  • Nailed Down
  • Naive forecasting model
  • NAM
  • Narrow and Deep
  • Narrow Market
  • Narrowcasting
  • National account
  • National account marketing/management
  • National accounts
  • National brand
  • National campaign
  • National introduction
  • National marketing manager
  • National press
  • National sales manager
  • National Wholesaler
  • Nationalisation
  • Natural
  • Natural Business Year
  • Natural Classification of Expenses
  • Natural Environment
  • Natural Trading Area
  • Near Pack Premium
  • Need
  • Need Awareness
  • Need for affiliation
  • Need for cognition
  • Need for power
  • Need objection
  • Need-arousal
  • Need-directed consumers
  • Need-driven group
  • Need-gap analysis
  • Need-Satisfaction Approach
  • Needle Trades
  • Needs
  • Negative currency
  • Negative demand
  • Negative equity
  • Negative reinforcer
  • Negativity bias
  • Negligent behaviour
  • Negotiated contract
  • Negotiated price
  • Negotiated rate
  • Negotiation
  • Negotiation selling
  • Negotiations
  • Neighbourhood store
  • Nepotism
  • Nested
  • Net
  • Net audience
  • Net Back
  • Net Cost
  • Net cover
  • Net Current Assets
  • Net Markdown
  • Net Market
  • Net market maker
  • Net Operating Income
  • Net PPM
  • Net present value
  • Net Present Value
  • Net price
  • Net profit
  • Net Profit Ratio
  • Net Purchases
  • Net rate
  • Net reach
  • Net Realisable Value
  • Net Sales to Inventory Ratio
  • Net Space Yield
  • Net Terms
  • Net Working Capital
  • Net-Net
  • Network analysis
  • Network effect
  • Network marketing
  • Networking
  • Neural Networks
  • New account-conversion ratio
  • New Product
  • New product committee
  • New Product Development (NPD)
  • New product duplication
  • New Product Intoductions
  • New products
  • New task buying
  • News agency
  • Niche marketing
  • No Frills Product
  • No-Name Brands
  • Non Durable goods
  • Non Fixed Booking
  • Non-Cabled Point of Sales (POS)
  • Non-Marking
  • Non-replenishable
  • Non-Voting Shares
  • Noncumulative Quantity Discount
  • Nonpersonal Communication Channels
  • Nonrecurring charge
  • Normal Margin Retailer
  • Normal Price
  • Normalize
  • Not On File (NOF)
  • NPI
  • Pack
  • Package
  • Package Engineering
  • Package Insert
  • Package Store
  • Package-Band Premium
  • Packaged Goods
  • Packaging
  • PAD
  • Pallet
  • Pantry Check
  • Par Value
  • Para-Salesperson
  • Paradigm
  • Parasite Store
  • Pareto Principal
  • Pareto Principle
  • Partial Payment
  • Party Selling
  • PAT
  • Patent
  • Patronage Discount
  • Patronage Divident and Rebate
  • PCV
  • PDA
  • Peak Season
  • Pedestrian Mall
  • Peg Tags
  • PEN
  • Penetrated Market
  • Penetration
  • Penetration Pricing
  • Penetration Strategies
  • Perceived Risk
  • Perceived Value Pricing
  • Perceived-value pricing
  • Percentage Lease
  • Percentage Markup System
  • Percentage of Sales Method
  • Perception
  • Perceptual Mapping
  • Periodic Inventory
  • Perishability
  • Perpetual Inventory
  • Perpetual Inventory Control
  • Person Marketing
  • Personal Communication Channels
  • Personal Influence
  • Personal Selling
  • Personality
  • Phantom Shoppers
  • Pharmacy
  • Physical distribution
  • Pick-And-Pack
  • Piece Goods
  • PIG guides
  • Piggyback
  • Pilferage
  • PIM
  • Place Marketing
  • Planned Average Monthly Stock
  • Planned Impulse Buying
  • Planned Obsolescence
  • Planned Purchases
  • Planned Shopping Centre
  • Planogram
  • Planogramming
  • Plateauing
  • Pleasing Products
  • PLU
  • Plug
  • PM
  • POD
  • POG
  • Point Of Equilibrium
  • Point of Purchase
  • Point of Sale (PoS)
  • Point Of Sale Perpetual Inventory Control System
  • Point Scoring
  • Point-Of-Sale Terminal (Post)
  • Polarity Of Retail Trade
  • Political Environment
  • Ponzi scheme
  • Pooled Buying
  • Pooled Purchasing
  • POP
  • POR
  • Portfolio Analysis
  • POS – Point of Sale
  • Positioning
  • Postpurchase Behaviour
  • Potential Market
  • Power Aisle
  • PPI
  • Pre-Buying Process
  • Preference Shares
  • Preferred Role
  • Premium
  • Premium Offers
  • Premium Pack
  • Premium Representative
  • Prepackaging
  • Price
  • Price Adjustment
  • Price Code
  • Price Comparison
  • Price Competition
  • Price Control
  • Price Cutting
  • Price Discretion
  • Price Discrimination
  • Price Elasticity
  • Price Elasticity
  • Price Escalation
  • Price File
  • Price Floor Pricing
  • Price Index
  • Price Leadership
  • Price Line
  • Price Line Control
  • Price Lining
  • Price Negotiation
  • Price Planning
  • Price Point
  • Price Sensitive
  • Price Shading
  • Price Taker
  • Price Taker
  • Price Takers
  • Price transparency
  • Price War
  • Price-Earning Ratio
  • Price-Off
  • Pricing
  • Pricing Below The Market
  • Primary Data
  • Primary Demand
  • Private equity fund
  • Pro Forma Invoice
  • Problem Recognition
  • Procurement hub
  • Produce
  • Producer Co-operative
  • Producer Controlled Brands
  • Product
  • Product Assortment
  • Product Concept
  • Product Concept
  • Product Concept Philosophy
  • Product Development
  • Product Development Strategy
  • Product Fit
  • Product Idea
  • Product Image
  • Product Life Cycle (PLC)
  • Product Line
  • Product Management Organization
  • Product Manager
  • Product Mix
  • Product Position
  • Product Positioning
  • Product Recall
  • Product Replenishment
  • Product Salesforce Structure
  • Product-Line Departmentalisation
  • Product/Market expansion Grid
  • Production Concept
  • Profit
  • Profit And Loss Account
  • Profit and Loss Statement
  • Profit Centre
  • Profit Generator
  • Profit Per Square Foot Of Selling Space
  • Profit Sharing
  • Profitability Control
  • Profitability Range
  • Programmed Merchandiser
  • Promotion
  • Promotion Mix
  • Promotional Advertising
  • Promotional Allowance
  • Promotional Discount
  • Promotional Elasticity of Demand
  • Promotional Markdown
  • Promotional Package
  • Promotional Pricing
  • Proof of Purchase
  • Proprietary Drug
  • Proprietary Store
  • Prospect
  • Prospecting
  • Proximity Deactivation
  • Psychographic Market Segmentation
  • Psychographic segmentation
  • Psychographic segmentation
  • Psychological Pricing
  • Public Relations
  • Pull Distribution Strategy
  • Pull Strategy
  • Pulling Power
  • Purchase Decision
  • Purchase Decision Hierarchy
  • Purchase Distribution
  • Purchasing Agent
  • Purchasing hub
  • Purchasing Power
  • Pure Competition
  • Pure Impulse Buying
  • Pure Monopoly
  • Push or Pull Distribution Strategy
  • Push Stragegy
  • Push the envelope
  • Pyramid Selling
  • Rack
  • Rack Jobber
  • Rack Jobber
  • Radial Site
  • Radiation Selling
  • Radio Frequency (RF)
  • Rag Trade
  • Rain Check
  • Range Change
  • Range Cycle
  • Range Measurement
  • Ranging
  • Rate of Sale
  • Rate of Stock Turnover
  • Rate War
  • Rating
  • Ratio of Finished Goods Inventory to the Cost of Goods Sold
  • Rational appeals
  • Rational Buying Motives
  • RDC
  • Re-merchandising
  • Reach
  • Rebate
  • Rebate Offer
  • Rebuyer
  • Recap Report
  • Receipt of Goods Dating
  • Receipt of Goods Terms
  • Receivables
  • Receivables Turnover
  • Receiving Dock
  • Recency/Frequency
  • Reciprocity
  • Recovery
  • Red Goods
  • Redemption
  • REDs
  • Reference groups
  • Referral Leads
  • Referral Premium
  • Refund
  • Refund Offer
  • Regional Chain
  • Reilly? Law of Retail Gravitation
  • Remainder
  • Removal Sale
  • Reorder Window
  • Replacement Cost
  • Replacement Rate
  • Replenishable
  • Replenishment
  • Repo
  • Repurchase Rate
  • Request for Proposals (RFP)
  • Request for Quotation (RFQ)
  • Resale Price Maintenance
  • Reseller Market
  • Reserve Stock
  • Residual Stock
  • Resource Analysis
  • Retail
  • Retail Accordion Theory
  • Retail Advertising
  • Retail Audit
  • Retail Calendar
  • Retail Catalogue Showroom
  • Retail Chain
  • Retail Display Allowance
  • Retail Display Allowance (RDA)
  • Retail Franchising
  • Retail In-Stock Percentage
  • Retail Marketing
  • Retail Merchandise Management System (RMM)
  • Retail Method
  • Retail Method of Accounting
  • Retail Price Maintenance
  • Retail Reduction
  • Retailer
  • Retailers
  • Retailing
  • Retailing Strategy Mix
  • Retained Profits
  • Return On Investment (ROI)
  • Return on Investment Approach To Advertising
  • Return On Investments
  • Return per Square Foot
  • Returns and Allowances
  • Returns Centre
  • Revaluation
  • Revenue
  • Reverse auctions
  • Revolving Credit
  • RFI
  • RFM
  • Ring-fence
  • Risers
  • Risk Analysis
  • Risk Reduction
  • ROA (Return on Assets)
  • ROAE
  • ROG
  • ROG Dating
  • Role
  • Roll-Out
  • Rollback
  • ROM
  • Round-The-Clock Retailing
  • Routine
  • Routine Response Behaviour
  • Routing
  • RPO
  • RSV
  • Run rate
  • Safety Stock
  • Sales Based Ordering
  • Sales force Management
  • Sales Forecast
  • Sales Orders and Back Orders
  • Sales Promotion
  • Salesforce Promotion
  • Salesperson
  • Salutary Products
  • Salvage Goods
  • Sample
  • SBO
  • Scanner
  • Scorecard
  • Scrambled Merchandising
  • SDA
  • Sealed-bid Pricing
  • Seasonal Discount
  • Secondary Data
  • Securities lending
  • Securitisation
  • Segmentation
  • SEL – Shelf Edge Label
  • Selective Demand
  • Selective Distribution
  • Selling Process
  • Sellling Concept
  • Sensitivity Analysis
  • Sequential Merchandising
  • Served Market
  • Service Level
  • Services
  • Share Options
  • Shareholder
  • Shareholder Funds
  • Shelf Barker
  • Shelf Elasticity
  • Shelf Talker
  • Shipper
  • Shipping Window
  • Shopper
  • Shopper Flow
  • Shopping Center
  • Shopping Goods
  • Short selling
  • Shorts
  • Shrinkage
  • Sign Post Brands
  • Signage
  • Sister Company
  • SKU / Stock Keeping Unit
  • SLAS
  • SMART
  • SMB
  • Social Classes
  • Social Marketing
  • Societal marketing concept
  • SOHO
  • SOR
  • Sovereignty
  • Space Elasticity
  • Space Flexing
  • Space Management
  • Space Management Systems
  • Spaceman
  • Specialty Goods
  • Specialty Store
  • Spiff
  • Spot market
  • Spread (yield)
  • SPV
  • Standards
  • Standarized Marketing Mix
  • Stars
  • Statistical Demand Analysis
  • Status quo pricing
  • Sterling Weighted Distribution (UK)
  • Sticky, stickiness
  • Stimulus
  • Stock Turnover
  • Stockbroker
  • Stocks And Work-In-Progress
  • Store Demographics
  • Store Specific
  • Store Unique Markdowns (SUM)
  • Strange attractor
  • Strategic Business Unit
  • Strategic Control
  • Strategic Group
  • Strategic Planning
  • Strategy
  • Stuffers
  • Sub Category
  • Sub-groups
  • Sub-prime mortgages
  • Subculture
  • Subsidiary Company
  • Supercentre
  • Supermarket
  • Superstore
  • Suppliers
  • Supply and services
  • Supply chain management
  • Supply Management
  • Survey research
  • SVE
  • SVI
  • SVTP
  • Switching costs
  • Syndicator
  • Systems buyinng
  • XML