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BFFF Names New Chief Executive

Richard Harrow, a former MD of Freiberger UK, has been appointed as the new Chief Executive of the British Frozen Food Federation (BFFF).  He takes over from John Hyman who has secured another senior role in the food and drink sector after three years leading the federation.

Harrow is a veteran of the frozen food industry having led Freiberger UK for 22 years up until September 2016. He helped build the business to become the UK’s leading supplier of private label frozen pizza. Since 2017, he has worked as a consultant to private label food businesses.

Harrow commented: “At a time of major economic challenges and political uncertainty for our members, we need to ensure the BFFF is offering them the very best support and advice and championing their interests as strongly as possible.

“The BFFF is widely respected throughout the food industry and I plan to build and develop that reputation further.”

The BFFF highlighted Hyman’s successes during his time as Chief Executive, including introducing new events, member benefits and an updated industry-wide promotional campaign.  Prior to joining BFFF, Hyman was UK group commercial director at Adelie Foods and also held senior roles at William Grant, Dairy Crest, Heinz and Arla.

Nigel Broadhurst, BFFF president commented: “John has made a significant contribution to the BFFF, we wish him every success in his next role.”

Hyman added: “I’m really proud of what the BFFF team has achieved in the last three years and I’m glad to have played a role in the development of one of the most respected trade associations in the food industry. It’s been very enjoyable, but it’s time to return to industry.”