Müller has confirmed that it is targeting a total sugar reduction of 25% across its branded yogurt portfolio by June 2020, which would equate with the removal of 3,300 tonnes of sugar from its products since 2015.
The firm stated that if achieved, the reduction would be substantially ahead of Public Health England’s voluntary guidelines which seek a 20% lowering of total sugar by August 2020.
Müller recently rolled out new lower-sugar recipes for its leading yogurt brands, Müllerlight and Müller Corner. This was made possible following the discovery of a new yogurt culture. The new Corner recipe contains up to 9% less sugar and the new Müllerlight recipe now contains 0% added sugar.
This followed Müller reformulating its Müllerlight Greek Style and Müllerlight Fruitopolis yogurts using a 0% added sugar recipe, whilst its other brands have also seen sugar removed in recent years.
Bergen Merey, Managing Director at Müller Yogurt & Desserts said: “There is a responsibility which comes with being the 8th most chosen brand in the UK. So everything we do is geared towards adding taste to life, and inspiring people to become happier and healthier.
“We’re the category leader, and the significant challenge we faced was how to reduce sugar, without ever compromising on taste.
“We’ve now got our best ever recipes, supported by our biggest ever marketing campaign, and this category disrupting strategy is how we plan to not only meet Public Health England’s voluntary targets, but exceed them.”
