Waitrose is set to extend its Rapid Delivery trial outside London for the first time following positive response to the service, which launched in September last year.
It enables customers to have up to 25 grocery items from a choice of more than 2,000 products, delivered to their home or office, within two hours or less or on the same day. The supermarket had teamed up with ‘On the dot’, a last mile retail delivery start-up, to help run the service.
Waitrose Rapid Delivery will now become available in Bath and Hove next month. The retailer is also adding 58 more London postcodes in areas including Battersea, High Street Kensington, Bayswater, Victoria and Kingston.
Since the launch, Waitrose has increased the number of postcodes its available in from eight to 98, giving it the potential to reach up to 1.2 million households, and average weekly orders have doubled.
Nicola Waller, Head of Business Development at Waitrose & Partners, said: “Waitrose Rapid Delivery has had a really encouraging start, allowing us to provide even greater convenience and flexibility to work around shoppers’ busy lifestyles.
“There is a growing number of customers who want to get their shopping as and when they want it which gives us a great opportunity to continue testing the appetite for the service in new locations both inside and outside of London.”
