Wessanen-owned tea brand Clipper has launched a fully recyclable tea bag envelope and 100% organic string on its string and tag tea bags.
The move follows the ethical company’s introduction last year of the world’s first plastic-free, unbleached and non-GM tea bag.
Clipper recently completed extended trials of the new envelope material, which will be rolled out across its entire enveloped range throughout this year.
The greener material is made out of paper with a thin heat seal coating. It can be put into home paper recycling and is 33% lighter – making it a much more sustainable option.
Rebecca Vercoe, Clipper Teas brand controller at Wessanen UK, commented: “Since we launched our plastic-free, unbleached and non-GM tea bags six months ago, we’ve been determined to keep up the momentum and make our tea even better for the environment. We’re delighted with the new sustainable solution for our enveloped range and can’t wait for it to roll out this year.”
Cristina Ramsay, technical and CSR director at Wessanen UK, added: “Reducing our packaging weight and increasing our recyclability is a big priority for our brands and the Clipper Teas team in Dorset have worked tirelessly on developing a more sustainable packaging solution for the brand’s enveloped range. We remain firmly committed in our mission as a business to be better connected to nature.”
