Costcutter retailers are said to have seen positive sales momentum by embracing the Co-op range and first phase of the symbol group’s ‘Festival of Summer’ promotion.
Headline offers such as two Co-op own brand pizzas and a 4 pack of Budweiser for £5 have increased footfall and sales for its members. Costcutter also highlighted that it has just achieved its highest ever week for wholesale sales of Co-op branded goods, as well as soft drink lines.
The group has now launched its next phase of summer promotions, including a four pack of Co-op own brand burgers and a four pack of Stella for £3.50.
Peter Patel, owner of a Costcutter store in Brockley said: “From the offers that have been created, to the campaign’s execution, the Festival of Summer campaign has proved a real winner for us locally. Over the past few weeks, we’ve seen overall footfall up 8%, pizza sales up a staggering 120% and we’ve seen a huge uplift in sales of key summer essentials. With the school holidays now in full swing and the bank holiday just around the corner, we’re expecting the burger and beer deal to prove a further hit with shoppers.”
Costcutter stated that its social and digital advertising support has also been a key driver of the success of the summer promotion, with shopper engagement rates at over 7%, more than double industry benchmarks of 3%.
Mike Nicholls, owner of Costcutter in Dringhouses said: “The marketing support has really helped us grab attention locally. Leaflet drops, targeted social media advertising and outdoor banners have really helped us to bring new shoppers through the door. The on-shelf point of sale really has also enabled us to drive home the great offers we have in store.”
Mike Hollis, Costcutter Supermarkets Group’s Retail Director, commented: “Feedback about our Festival of Summer campaign from our retailers and shoppers alike has been overwhelmingly positive and we can’t wait to roll out the next phase of the campaign. As well as in-store activation, our online and influencer campaign has been a resounding success, helping drive awareness and footfall across the whole estate.
“The overall strength of our offer, combined with sector leading deals has seen both retailers and CSG enjoying a very positive summer season so far. The recent good weather has helped us break records on wholesale sales of soft drinks and we’re confident this latest deal will continue to help our retailers boost footfall and basket spend further.”
NAM Implications:
- Appears to be a compativble fit…
- With scale benefits for each party…
- …with the potential for additions to the range.
- Watch this space…
