Musgrave-owned supermarket chain SuperValu has launched a trial range of 65 eco-friendly products in 12 of its stores across Ireland as part of a strategy to offer its customers greener choices.
The range includes products from four environmentally friendly brands that offer shoppers a “sustainable alternative” to kitchen and household essentials.
Products in the new range include Bee’s Wrap Sandwich packaging, reusable Bamboo Towels to replace traditional kitchen towel, and reusable organic cotton Terry cleansing pads that can be used for removing make-up. The Ecover range offers eco-friendly versions of washing-up liquid, dishwasher tablets and multi-surface spray.
Meanwhile, an eco-friendly party range offers everything from pure sugarcane bowls to compostable straws made from renewable energy sources.
The announcement follows the introduction of SuperValu’s 100% compostable reusable shopping bags last week and the roll-out of fully compostable fruit and vegetable bags for customers in 2018.
Martin Kelleher, Managing Director of SuperValu, said of the launch: “I am delighted to announce that we are now trialling a new Eco-Range in a number of SuperValu stores.
“We are committed to providing our customers with more sustainable choices. We recognise that this is important to our customers and for the environment. We will continue working to reduce and eliminate plastic where possible giving our customers more and more sustainable choices.”
NAM Implications:
- A no brainer opportunity for suppliers in eco-friendly categories not yet listed in SuperValu…
- …and a threat for those still in plastic.
