Boots is claiming to be the first UK retailer to offer a sustainable own brand alternative for baby wipes.
The new biodegradable baby wipes are made from viscose, an FSC certified wood-based material which helps these wipes to degrade significantly faster when thrown away. Boots sells around 230 million own brand baby wipes every year and the switch to biodegradable wipes is expected to save over 200 tonnes of plastic a year.
The move is part of the retailer’s plans to reduce its plastic usage by around 1,300 tonnes per year.
Kevin Heath, director of trading, health, wellness and toiletries at Boots said: “We are thrilled to have developed a really good, more environmentally friendly product. Our new wipes are every bit as soft and strong, remain hypoallergenic, and are dermatologist-approved for sensitive skin. Making our own brand baby wipes sustainable is the first step of an exciting journey for us as we plan to make all of our own brand make-up wipes biodegradable by 2020.”
