Retailers and suppliers can now take a virtual tour of Nisa’s latest Evolution format store following the launch of a new tool.
The 360 virtual tour takes users on a trip round Nisa’s Stoneleigh store, as exhibited at its annual trade show earlier this year and allows people to navigate their way round the 4,000 sq. ft. shop, whilst also picking up key information about elements of the format.
Category insights and advice on products, merchandising and store layout are all captured in the tour.
Nisa hopes the tool will also be a useful asset for recruitment purposes, with those considering joining Nisa presented with an opportunity to get an overview of what they could sign up for.
Darren May, head of format and development at Nisa, said: “We presented our latest Evolution store at Stoneleigh earlier this year and ahead of our exhibition in 2020, we wanted to make it available to all.
“We have incorporated a wealth of category advice and insights in a bid to provide our retailers with helpful information that will help them run their businesses and make improvements in category areas where they might need support.”
Key trends in convenience are demonstrated in the store which features modular drop-in units, bespoke display units, self-service tills and the latest energy efficient chiller cabinets.
By sharing the virtual tour of the store, May stated that the business hopes to persuade current Nisa retailers of the benefits of investing in their store as well as attracting new retailers.
He added: “Stores that have converted to our latest format have enjoyed healthy uplifts in sales, growing an average of 12%, so it is important retailers can see what is available as well as get the insights and data to help them understand how they can improve their business.”
Click here to access the virtual tour
NAM Implication:
- Worth a store visit at least…
