E-commerce analytics firm e.fundamentals has appointed Jo Campbell to the newly-created role of Commercial Director.
She has a wealth of FMCG experience from more than 15 years with Procter & Gamble, and subsequently at Kraft Heinz, coupled with more recent experience as co-founder of a tech start-up.
Campbell said: “I’m delighted to be joining e.fundamentals at this point in the company’s growth. Having led e-commerce, shopper marketing and category teams, I’m impressed with how the e.fundamentals service gathers comprehensive category data and simplifies it into key insights and actions for consumer goods brands to drive revenue and profit. I look forward to partnering with brands to unlock the huge potential that partnering with e.fundamentals can deliver.”
E.fundamentals Chief Executive John Maltman added: “I’m looking forward to her continuing e.fundamentals inclusion and success across regional and global RFPs from companies in the digital shelf analytics space.”
e.fundamentals’ e-commerce analytics platform aims to help FMCG firms improve the sales and profitability performance of their products on retailers’ and wholesalers’ websites. Its current clients include Edgewell, Birds Eye, Molson Coors and Twinings.
